Homes.com Promotes Platform Growth with Dan Levy & Heidi Gardner

Homes.com is making its biggest pitch yet to home buyers and sellers with a new campaign designed to set it apart from long-standing rivals.

The real estate platform has released four new TV spots, led by “Makeshift Measurement” and “Defurnish.”

They spotlight 3D Matterport tours that give viewers exact room dimensions and the option to digitally clear furniture from a space.

Two more ads, “It’s a Sign” and “Office Party,” bring back stars Dan Levy and Heidi Gardner as quirky executives determined to tell everyone about Homes.com’s rapid rise.

The creative, developed by agency RPA, drives home the message that sellers who want visibility and faster offers will find it at Homes.com.

Perrin Anderson, RPA GCD, said the campaign pushes against years of limited choice.

“People have been stuck with basically one option for home-shopping for so long — one that hasn’t really been interested in helping them.

This campaign shows that Homes.com is now a major player and better option, out there to truly help buyers and sellers, using the great, funny, dynamic of our two spokescharacters to do it.”

With more than 100 million monthly users and over a billion visits each year, it now ranks as one of the two most-visited real estate platforms in the U.S.

A Play Across Screens

Humorous, just as they are playful, the spots shine a light on the features that make Homes.com a standout option in property purchasing. 

"Makeshift Measurement" sees a father holding up his arms right after measuring the width of his furniture.

He does this until he and his family reach their new home, where he gets accidentally bumped by the real estate agent, losing his estimated measurements.

Of course, Homes.com comes to the rescue with its 3D Matterport tours. 

The other spots follow different narratives, but essentially the same message. 

"Defurnish" sees a family losing and regaining their furniture again and again.

It's later revealed that a Homes.com user was simply choosing the "furnish" and "defurnish" features repeatedly, which were causing the disruptions. 

Meanwhile, the spots starring both Levy and Gardner are meant to celebrate Homes.com being one of the most visited real estate platforms in the nation. 

Here, Levy throws an "Office Party" to mark the milestone, before realising that 100 million users were visiting its websites every month, not annually. 

The campaign has been launched with broad investment across television, streaming, and live events.

Homes.com bought time during the MLB All-Star Game, the British Open, and other prime-time slots, ensuring visibility across sports and entertainment.

On digital, the company is reaching audiences on Meta, Pinterest, Reddit, and TikTok, with additional placements in The New York Times and Dotdash Meredith’s network.

People will also hear the campaign through streaming platforms and select podcasts, further pushing its message into multiple consumer touchpoints.

“A campaign that spreads across TV, streaming, podcasts, and social is more than just covering all your bases. It’s about ensuring you meet your audience where they are. Multiple touchpoints also allow each channel to amplify one another, making it easier for a message to stick and trust to build. The result is that customers move from awareness to action far faster,” said Gabriel Shaoolian, CEO & founder at Digital Silk.

Overall, the humor-driven ads aim to build stronger brand awareness while reminding everyone why Homes.com is among the leading real estate platforms in the market.

And with the addition of Levy and Gardner, it ensures the campaign also entertains.

Our Take: Real Estate, But Make It Funny?

This campaign feels like Homes.com saying, “Yeah, we know house hunting is stressful, so let’s at least get a laugh out of it.”

And it's this kind of tone and self-awareness that I think works.

Levy and Gardner aren’t just comedy window dressing either, because they make the ads watchable enough that the product features actually land.

Instead of overexplaining why their platform matters, Homes.com lets the humor carry the pitch.

For me, that’s a smart brand marketing move in a space where most competitors feel like they’re reading mortgage terms aloud.

In other news, Virgin Media O2’s latest campaign plays up on a surreal narrative, using an elephant as a metaphor to empower audiences. 

Humor definitely makes even high-stakes industries approachable.

These creative agencies know how to turn complex or stressful topics into campaigns that entertain while still converting.