Hilton has joined forces with Universal Pictures to create a magical hotel suite inspired by the upcoming film, "Wicked."
As part of Hilton's "Stay Like" program, the new collaboration seeks to immerse guests by letting them experience the wonderful Land of Oz.
Starting October 17, fans can book a stay at the one-of-a-kind New York Hilton Midtown getaway from November 21 to January 5, 2025.
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Guests lucky enough to secure a spot at "Stay Like Wicked" can expect to make a grand entrance through a custom door, entering a room worthy of the Emerald City.
Deeper within, a mystical portal will take guests to a spacious living area modeled to resemble the Wizard's Throne Room, complete with a beverage bar hidden behind a custom-built bookshelf.
Here, guests can sip on signature green and pink cocktails from the comfort of their room courtesy of an exclusive bespoke happy hour.
The art deco flourishes continue into the pink and green bedroom inspired by the film's two main characters: Elphaba and Glinda.
Split down the middle, Elphaba's green half of the room is moody and mysterious, inspired by Shiz University's enchanted forest.
Meanwhile, Glinda's side features a pretty pink color scheme with custom wallpaper and a cherry blossom tree canopy. Each side also features a Hilton Serenity mattress.
More Magical Surprises
Chris Silcock, president of global brands and commercial services at Hilton, spoke about the collaboration in a press release, highlighting the collaboration's mix of Universal movie magic and Hilton hospitality:
"We're always looking for meaningful ways to engage our Hilton Honors members and new-to-Hilton travelers, and this opportunity allows them to be a part of one of this year's biggest cultural moments while experiencing the best of a Hilton stay."
A stay at the suite also comes with a broad range of perks, including:
- Access to the hotel's Executive Lounge
- A backpack from the Wicked x Béis luggage collection
- Wicked-inspired Beekman 1802 products
- The OPI x Wicked nail polish collection
- Premium Hilton products
- Special goodies for younger visitors
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Of course, it also comes with movie tickets to see the film at the theater, courtesy of Fandango.
The campaign leans heavily into experiential marketing, giving guests the chance to live their dreams in a fantasy luxury room.
By bringing one of fiction's most iconic locales to life, Hilton shows its dedication to crafting unforgettable experiences for fans.
One-of-a-Kind Experiences
Hilton's "Stay Like" program was initially launched in September with "Stay Like an Infinite Icon."
This offering featured a bright pink room at the Beverly Hilton in Los Angeles designed by none other than Paris Hilton.
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As hotel experiences go, themed rooms aren't a novel concept.
However, Hilton's combination of world-class service and timely collaborations is what sets it apart from the competition.
Universal Pictures' "Wicked" premieres in movie theaters on November 22.
Earlier in August, Calile Hotel launched a clever campaign focusing on a sun lounger.
