Google Chrome and F1 Are Las Vegas Sphere’s Latest Attraction

Google Chrome and McLaren F1 are taking their partnership to the next level with an eye-catching out-of-home (OOH) ad in none other than the Las Vegas Sphere. 

The 15-second ad placement, flashed on the screens of the 366-foot-tall monument, showcased racecars running around a revolving field with Chrome's signature colors.

The tracks then turn into confetti, before the brand logos embraced the sphere. "Built for speed," the video concludes.

Ready. Set. Chrome. Let's show Vegas what speed looks like, @McLarenF1. #LasVegasGPpic.twitter.com/65Rf1xLK1P

— Chrome (@googlechrome) November 18, 2023

The Chrome-MacLaren visual ad came in time for the much-awaited Las Vegas Grand Prix, which took place on November 18.

Google Chrome and MacLaren Collab Goes Way Back

The partnership between the two brands started in 2022 and saw the beginning of several marketing efforts aimed at highlighting Chrome's speed alongside the talents of MacLaren's F1 racers.

In July, the two brands launched a campaign starring rappers Lil Yachty and Busta Rhymes, and MacLaren Formula One racer Lando Norris to participate in the "Chrome Speed Challenge."

The two-minute commercial sees Norris challenging Yachty to rap as fast as he can drive, and figure out if their skills can outmatch Chrome's speed.