Goodyear Reclaims the Driver’s Seat in Nostalgic 'STILL' Campaign from BBH USA

Goodyear is done being quiet, and Dr. Dre is helping spread the word.

The legendary tire company is stepping back into the spotlight with “STILL,” a high-impact initiative that reasserts its claim as the industry’s undisputed leader.

Premiering during the NFL Draft, the efforts pay tribute to Goodyear’s past and present achievements with swagger, grit, and a thumping hip-hop anthem to match.

The campaign, which acts as both a celebration and a statement of intent, is developed in partnership with Publicis Groupe’s P1T CREW and creatively led by BBH USA.

 

 

 

 

 

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Notably, it marks the first major brand move under new CEO Mark Stewart and CMO Will Roland.

“Our goal for STILL. ALWAYS. FOREVER. was to create more than just a campaign — we wanted to craft a bold statement that signifies a reset for the brand," BBH USA CCO Erica Roberts told DesignRush.

"By remixing Goodyear’s most iconic moments and setting them to a track as legendary as ‘Still D.R.E,’ we’re showcasing the brands swagger, energy, and inventive spirit.”

The work of creative agencies like Publicis and BBH shows that a consistent brand identity, delivered with fresh execution, is key to standing out.

And for Goodyear, the campaign only reinforces its position as a strong and long-lasting legacy company. 

Power and Pride

At the heart of the campaign is a hero film that fuses archival and contemporary footage, deftly edited by Shane Reid, known for his work on “Wolverine” and “Deadpool.”

In a brisk, cinematic cut, the one-minute spot weaves through decades of Goodyear milestones.

We see record-breaking races and aircraft carrier landings, as well as lunar missions and the unmistakable aerial silhouette of the Goodyear Blimp.

 

 

 

 

 

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All of it unfolds to Dr. Dre's iconic hit, "Still D.R.E.," the 1999 track long hailed as one of the greatest hip-hop beats ever made.

Its looping piano riff and steady drumline underline Goodyear’s message of enduring excellence, one that has outlasted trends and tech cycles alike.

The full campaign will roll out over six months across TV, streaming, digital, and social media, giving the brand’s reset a wide, modern reach.

It’s an emphatic reminder that Goodyear never stopped moving, and it's ready to roar again.

Meanwhile, Lexus previously launched an emotion-driven campaign to tout its luxury cars.