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Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
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Brett Goldstein holding a cup of coffee
Creative

Amazon Tests Whether Brett Goldstein’s Swearing Can Sell Alexa+ in the UK

A cinematic shot of a man standing against intricate architecture
Creative

Lamborghini Hands 200+ Organ Transport Missions the Lead Role in New Film

Two female athletes side by side, one preparing a tennis serve and the other starting a track race with the title "Never Just Sports" overlaid.
Advertising Industry

Powerade Counters 'Just Sports' as Novig Depositors Jump 218%

Cavit Pinot Noir and Pinot Grigio with Mike's Hot Honey on a table with pizza and people dining.
Marketing

Cavit Pairs a $3 Rebate With Mike’s Hot Honey for Pizza Month

Scenes at Crunchyroll's Anime Future Forum
Marketing

Crunchyroll Cites 69% Monthly Readers to Sell Global Manga Add-On

Sydney Sweeney in a photoshoot for Novig in the nude with a tennis racket
Influencers

The Brand Builder: Sydney Sweeney Stakes Her Name on 2 Startups

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