Wrexham Lager is making its debut in the United States!
The iconic Welsh beer will initially be available at Total Wine & More locations across 29 states, with a nationwide rollout planned in the coming months.
The first wave of availability spans key states, including California, Florida, New York, Texas, and Virginia, among others.
The announcement follows recent news that Hollywood stars Rob McElhenney and Ryan Reynolds joined the Roberts family as co-owners of Britain's oldest lager brewery.
The pair shared the news on their social media accounts, calling it a “Thanksgiving Eve Miracle.”
The accompanying promotional image features one of the brand’s new taglines: “Welcome to Wrexham Lager,” a nod to Reynolds' and McElhenney's FX documentary series following Welsh football club Wrexham A.F.C.
The award-winning 4% ABV lager is crafted using a 140-year-old original recipe.
Known for its crisp, refreshing taste, Wrexham Lager boasts a storied history, having been served at Harrods in London and even aboard the Titanic.
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Available in 4-packs of 16 oz cans, it’s poised to capture the attention of American beer enthusiasts.
Its revival began in 2011 when the Roberts family relaunched the brand, preserving the brewery's legacy while modernizing production with state-of-the-art German brewing equipment.
Strategic input from marketing agencies likewise helped refine Wrexham Lager's messaging to ensure its U.S. launch resonates with local audiences.
What’s In Store for Wrexham Lager?
With McElhenney and Reynolds leveraging their star power and marketing expertise, Wrexham Lager is poised to resonate not only with fans of craft beer but also with the duo’s global fanbase.
A national expansion is already in the works, and the brand’s leadership plans to emphasize its historic ties and quality ingredients in future campaigns.
With its revival in Wales and a fresh start in the U.S., Wrexham Lager is brewing up excitement on both sides of the Atlantic.
A global expansion was hinted a few months ago when McElhenney and Reynolds made their co-ownership debut with a quirky Morse code campaign, setting the stage for Wrexham Lager’s bold leap into the U.S. market.
