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Alcoholic brand Fireball Whisky has launched a hilarious new holiday campaign starring comedian and influencer Hannah Stocking.
The latest efforts are marked by a hero spot, with Stocking touting the brand's newest innovation: the "Fireball Non-Denominational Holiday-Themed Whisky Stocking," which serves as "part decoration, part tense family dinner icebreaker."
Dressed in a shade of red synonymous with Santa and the brand's colors, the holiday product is packed with 35 shots of whisky, all tucked within a cozy and decorative stocking that consumers can hang, slap, and slap again to relieve their stress.
Fireball’s unconventional holiday offering will be available for purchase for the price of $24.99.
The new initiative was inspired by a study commissioned by Fireball which revealed that 62% of Gen Z consumers admitted to secretly wishing they could slap a relative during holiday gatherings due to stress. 59% of millennials felt the same way.
Together, over half of millennials and Gen Z (52% and 56%) feel stressed during holiday family gatherings.
Fireball Global Brand Director Danny Suich shared in a statement how the brand strives to give its consumers what they didn't even know they needed:
"As it turns out, the holidays aren’t all merry and bright. Especially during this time of year, guys and gals of all ages are fed up with certain family and friends, and the idea of slapping is top of mind.
We want to help fans keep the vibes high and the good times flowing, making the Fireball Non-Denominational Holiday-themed Whisky Stocking a perfect and much more appropriate target at holiday gatherings.”
By carefully understanding the woes of its consumers, Fireball Whisky is able to position itself as a hilarious yet viable solution to holiday stress this season — a brand marketing strategy sure to resonate with those already dreading their upcoming family gatherings.
Something to Slap This Holiday Season
The 30-second hero spot plays out like an infomercial, with Stocking aptly introducing herself as the Stocking Expert.
"Family stressing you out over the holidays? You can't slap your family, you can't slap your homemade whisky stocking," the comedian tells the audience.
Enter the "Non-Denominational Holiday-Themed Whisky Stocking," allowing you to enjoy Fireball Whisky "even though your family sorta sucks."
A man then demonstrates the many things you can do with the innovation, like slapping it, hanging it, pouring whisky from it, and slapping it some more.
The spot ends with a call to action inviting audiences to buy the real product before they continue to slap it repeatedly.
Previously, the whisky brand also teamed up with American comedians Andrew Santino and Stavros Halkias for a funny campaign inspired by diehard NFL fans.
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