Fanta Revives a Popular Jingle in a New Global Campaign

Fanta just launched a new global campaign that aims to evoke nostalgia among older consumers with the revival of its popular jingle. 

To do this, the Coca-Cola-owned company brought back its iconic "Wanta Fanta" campaign in a magical spot that encourages soda lovers to treat themselves to some well-deserved Fanta.

The stylish one-minute ad kicks off with a couple entering a convenience store in search of the perfect midday drink.

As the two decide to get Fanta, the early 2000s "Don't ya Wanta, Wanta Fanta" jingle begins to play, and a series of events happen according to its lyrics.

 

 

 

 

 

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"Need to study? Wanta Fanta. Need to clean up? Wanta Fanta. Need to walk the dog? Wanta Fanta," the artist sings, as books and clothes fall from a ceiling, and a dog hands them a Fanta bottle. 

The advert only gets crazier from here, with the man proposing to the girl using a Fanta bottle instead of a ring, the convenience store transforming into an old office, and an alien invasion prompting the two to save the world.

To close the spot, the two return home, sit on their couch, and enjoy a bottle of Fanta. 

"Sometimes Do What You Wanta," the screen reads as the commercial ends. 

New Audience, Timeless Jingle

First released in 2004, the Wanta Fanta anthem performed by the Fantanas reached pop culture status for its easily recognizable hook and singable lyrics. 

Made together with WPP Open X, Fanta's new global platform looks to its past to capture the hearts of the Gen-Z audience — a common trend among other brands in the food and beverage industry.

Part of its efforts will also include the "Tell us what you #Wanta?" TikTok challenge that gives fans of the soda a chance to receive rewards.

Additionally, it will enlist the help of TikTok creators to make content in line with the catchy tune.

@kaanade Doing it the Fanta way is always the best way to go! #WantaFanta @Fanta ♬ Wanta Fanta? - Fanta

"Wanta Fanta is a shoutout to a generation craving more balance and time out for themselves." Ibrahim Khan, Fanta's global VP of marketing, said in a press release.

"Walking through the supermarket, we realized the aisles were exploding with functionality. Most products focused only on the physical demands of a Gen Z lifestyle. So instead, we decided to speak to their spirit," he added.