Fanta Unites Horror Icons in Global Halloween Push with Universal

Quick listen: How Fanta made horror icons chase soda — in under 2 minutes.

Halloween is arriving early for Fanta fans.

The soda brand is teaming up with Universal Pictures and Blumhouse for a chilling campaign that puts four of horror’s biggest villains on its cans and bottles.

For the first time, Chucky, Freddy Fazbear, The Grabber, and Michael Myers have been brought together under one global campaign.

Ibrahim Salim Khan, Global VP of Fanta at The Coca-Cola Company, shared his thoughts behind the one-of-a-kind initiative. 

“Fanta promises deliciousness, and only deliciousness. What better occasion to have a little fun with that than Halloween? The festival of tricks and treats," Khan added.

"We will bring back the most legendary horror icons for the first time ever. They're back. But they're not here to haunt you. They just... Wanta Fanta!"

Notably, the campaign also serves as cross-promotion for Blumhouse’s two upcoming releases, "Black Phone 2" and "Five Nights at Freddy’s 2."

Both films are scheduled to arrive in theaters later this year.

Overall, the brand partnership is designed to make Fanta a part of Halloween culture as much as candy or costumes.

From Cans to Content

Fanta’s limited-edition Halloween Collection features each horror icon on a specific flavor:

• Chucky on Chucky’s Punch
• The Grabber on Strawberry
• Freddy Fazbear on Orange
• Michael Myers on Pineapple

Additionally, each can include QR codes for fans to unlock exclusive content tied to the characters, extending the experience beyond the fridge.

The activations won’t stop at packaging.

The iconic horror characters are set to appear across retail promotions, digital efforts, and seasonal events to drive the point that they're chasing Fanta wherever it goes.

Overall, the move is part of a bigger marketing play by Fanta to build playful connections with fans around Halloween.

Leaning into cultural moments and recognizable characters lets fans know that it's a must-have beverage for the season’s celebrations.

Our Take: Can Horror Sell Soda?

I think Fanta has tapped into something clever by using recognizable villains not to scare, but to entertain.

Halloween isn’t just about candy anymore; it’s about experiences that cut across film, retail, and now even beverages.

Tying into horror movie releases and creating an activation that spans multiple touchpoints lets Fanta embed itself into the season’s cultural fabric.

It's moves like this that can turn a simple product like a soda into a sweet seasonal essential.

In other news, Hi-Chew recently revealed its first Halloween flavor launch since 2017, expanding its seasonal offerings earlier than usual.