Evian Marks 200 Years With Global Campaign Rooted in Its Alpine Origin

Evian has over 200 years of bottled water history, and now it wants to turn that into a global statement about where it comes from.

To mark the milestone, the brand has launched "200 Years Young," a campaign that puts its Alpine source front and center to grow its presence across sports, art, and dining.

The effort brings together artist Jeff Koons and a roster of athlete ambassadors to highlight the brand's rich history. 

These stars include:

• Carlos Alcaraz
• Frances Tiafoe
• Emma Raducanu
• Céline Boutier

“When Evian approached me, the message about youth immediately resonated with me,” said Koons.

“It reflects a truth I deeply believe in: youth is not defined by age, but by a mindset.”

With a focus on heritage, the latest campaign reminds consumers that every bottle of Evian still originates from the same source in the French Alps, naturally filtered over 15 years through glacial rock.

That detail becomes the anchor for the brand’s messaging, treating its longevity not just as history, but as proof of consistency.

How the Campaign Shows Up

The collaboration with Koons plays a bigger role than just visuals.

As part of the campaign, Evian is releasing two limited-edition glass anniversary bottles in pink (Evian Still) and blue (Evian Sparkling).

Each of the bottles will feature imagery inspired by Koons' Balloon Dog sculpture, and will be distributed through select restaurant partners.

Long associated with celebration and playfulness, the Balloon Dog concept mirrors Evian’s "Live Young" philosophy, giving the campaign a visual hook that works across dining and retail.

In the U.S., the campaign will also appear across social platforms and out-of-home placements, bringing the Alpine narrative into urban environments.

Part of this is four limited-edition rPET bottles the brand will launch that highlight its origin story and connection to sports.

To top it all off, the brand is also planning a series of summer partnerships and curated activations across the U.S.

These efforts are designed to translate the campaign’s central idea into real-world interactions, ensuring it doesn’t remain purely visual.

"Celebrating 200 years is a powerful milestone for Evian and a testament to the generations of care that have protected our source," said Fran Mulhern, Senior VP of Evian.

"In the U.S., we're honoring that legacy by bringing the Evian origin and heritage story to life in the moments and places that shape culture."

Ultimately, the campaign works by connecting origin, design, and experience into a single narrative system.

It’s no longer about reminding consumers where the water comes from, but making that story visible wherever the brand shows up.

Evian’s 200-Year Campaign

Evian offers a strong example of how heritage can still feel current when executed with intent:

• Milestone campaigns work best when they're anchored in an ownable story that's grounded in authenticity and long-term consistency.
• Collaborations with artists and athletes can widen relevance, especially when they align naturally with the brand’s core message.
• Packaging and in-person activations help translate abstract narratives into experiences that consumers can interact with daily.

Evian is owned by Danone, which reported €27.4 billion (approx. $31.4 billion) in global revenue in 2024. 

Our Take: Can Heritage Still Feel New?

Two hundred years is a long time, and instead of dressing it up, Evian leans into it.

The Alps, the filtration, the source. It’s all there, front and center, with no distractions.

What makes the campaign exceptional is how they stretch this story across everything.

A Koons bottle on a restaurant table. An athlete sweating it out on court. A billboard in the city. It's the same message with a different context, and that’s discipline.

Many brands treat anniversaries like a victory lap, but Evian's feels more like a reset.

It reminds us of why people cared in the first place.

In other news, Pokémon celebrated its 30th year anniversary by creating custom logos for each existing Pokémon as part of its fan service. 

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