Every Man Jack Gives PTO a Rebrand in Earth Month Campaign

Every Man Jack wants you to step away from your screen and into the wild by taking a PTO — "Personal Time Outside."

The men’s grooming brand launched the nationwide campaign in time for Earth Month, encouraging Americans to swap burnout for quality outdoor experiences.

Rooted in the brand’s longtime advocacy for sustainability, Every Man Jack also released its first-ever Impact Report and unveiled new 100% recyclable deodorant packaging.

 

 

 

 

 

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A post shared by Every Man Jack (@everymanjack)

In a statement, CEO Gerry Chesser highlighted how Every Man Jack "lives and breathes" sustainability in every aspect of the business.

"The outdoors is our inspiration, our source of strength, and our responsibility.

This Earth Month, we’re inviting people to take time for themselves outside, while also thinking about the choices they make with products and how it impacts the world around them."

This layered approach gives Every Man Jack a clear advantage not only as a grooming brand but also as a purpose-driven one.

The campaign was inspired by data revealing nearly two-thirds of Americans underuse their Paid Time Off — and some don’t take it at all.

Every Man Jack's initiative aims to shift this narrative, connecting mental wellness with environmental responsibility.

It’s a compelling reminder that campaigns rooted in lifestyle values can deliver deeper emotional resonance and long-term brand equity.

Turning Time Off Into Sustainable Action

The #PTOwithEMJ campaign runs from Earth Day (April 22) through June, with a sweepstakes inviting consumers to share their time-off adventures for a chance to win a summer trip to Jackson Hole, Wyoming.

Influencers across the country will also post their outdoor getaways to encourage followers to reconnect with nature.

Every Man Jack has also expanded its environmental partnerships, including work with:

• The Surfrider Foundation, supporting coastal preservation
• Tree Canada, for reforestation and climate resilience
• The National Forest Foundation, planting 25,000 trees
• One Tam, preserving California’s Mt. Tamalpais

 

 

 

 

 

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At the product level, the new and improved packaging redesign is functional as it is impactful.

Each deodorant container is now made from 100% polypropylene mono-material, making it fully recyclable to reduce contamination in recycling streams.

In addition to using 50% post-consumer recycled resin, the update helps cut down over half a million pounds of virgin plastic annually — roughly the weight of a whale. 

 

 

 

 

 

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The initiatives are detailed in EMJ’s 2024 Impact Report, which also highlights how the brand is:

• Reformulating 125+ products to meet new clean ingredient standards
• Doubling the use of FSC-certified paper to 50%
• Completing nearly 500 hours of team volunteer work
• Donating 1% of net proceeds to nature-focused nonprofits

For Every Man Jack, it’s all about keeping self-care and planet-care inseparable.

With every product update and campaign, it reinforces its brand values, letting consumers know that small lifestyle choices can drive big environmental changes.

It’s not just about grooming — it’s about living with purpose.

Meanwhile, BODYARMOR previously unveiled its own rebrand, updating its bottles to disrupt the sports drink market.