e.l.f. Beauty, in partnership with award-winning advertising agency OBERLAND, is set to debut the third episode of its celebrated "Show Your(s)e.l.f." film series at the Tribeca Festival during Art Basel Miami Beach today.
The episode features bionic pop artist Viktoria Modesta, whose journey of resilience and reinvention challenges societal norms and celebrates self-expression.
This powerful new episode showcases Modesta's extraordinary life, from overcoming numerous surgeries due to a congenital leg condition to her decision to amputate her leg as a teenager.
Through her bold artistic choices, including using her prosthetic leg as a symbol of empowerment, Modesta has become an advocate for individuality.
In a press release, e.l.f. Beauty CMO Kory Marchisotto highlights Modesta’s role as an inspiration for others to embrace their unique beauty:
"She embodies everything the Show Your(s)e.l.f. film series stands for — bold disruption, a kind heart, and limitless potential. Her story inspires us all to celebrate individuality and beauty in all its forms.”
e.l.f.’s "Show Your(s)e.l.f." film series is part of a broader movement to amplify underrepresented voices and redefine beauty.
Previous episodes featured individuals like Anastasia Pagonis, a blind swimmer and mental health advocate, and Chella Man, a deaf, genderqueer artist.
These stories reflect e.l.f.’s mission to promote inclusivity, accessibility, and self-expression.
The screening of the latest "Show Your(s)e.l.f." episode at the Tribeca Festival will also feature a retrospective of "The Birdcage," emphasizing themes of authenticity and self-expression.
Additionally, e.l.f. is making donations to nonprofit organizations significant to Modesta, supporting initiatives that empower disabled individuals and promote inclusivity.
This campaign further strengthens e.l.f. Beauty's brand commitment to empowering individuality and disrupting traditional beauty norms.
Its partnership with a purpose-driven marketing agency to bring the "Show Your(s)e.l.f." series to life also highlights its goal of inclusivity and cultural impact.
Your Body is Beautiful
The episode opens with Viktoria Modesta sharing her journey of taking ownership of her body, recounting her story and the moment she embraced her prosthetic leg.
Seamlessly transitioning between candid moments of Viktoria speaking, scenes of her at work, and striking images from her modeling career, the video captures her dynamic artistry and resilience.
Viktoria reflects on the importance of pursuing what truly matters to her — not to please others, but to honor her values and vision.
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With a powerful and introspective message, she looks back on her journey, revealing how these experiences shaped her into the person she is today.
The episode concludes with an inspiring call to action for audiences: Show Yourself.
Previously, e.l.f. Beauty launched a campaign that brought its message of inclusivity and empowerment to the Billie Jean King Cup.
