EasyToys' New Campaign Is A Raunchy Race for Couples

Netherlands-based adult toy shop EasyToys just launched a new campaign that puts a raunchy spin on classic race reality competitions.

The 'Clitoris Conquest' is a faux game show made by the company together with Officer & Gentleman, where three adventurous couples are faced with the challenge of finding a "not-so-hidden" treasure: Mount Clitoris, Philippines.

In a comedic two-minute spot, the couples share their experiences finding the mysterious mountain, as well as how they ended up in a race like the Clitoris Conquest. For a pair to win, they must reach the peak to "close the gap" and win the ultimate prize.

In between the adventures, the couples engage in scavenger hunt-like tasks as they drop not-so-subtle sexual innuendos.

"She signed us up," Luca talks of his partner, Carla. "She said it would help us "come together"? I don't know what that means," he adds.

Meanwhile, Alex, the partner of Sarah, claims there's no way he's gonna lose — because he "always finishes first."

The ad also parodies emotional moments, as the men struggle to find Mount Clitoris.

"Does this even f**king exist?" Luca exclaims, on the verge of giving up the challenge.

The spot ends on a cheeky, yet comedic note: "Cumming soon."

EasyToys CEO Eric Idema calls the campaign a humorous approach to a problem that's prominent among many couples, but are still hesitant to bring up.

"But regardless of their reasons – whether it’s because of embarrassment, fear of rejection, or simply a lack of knowledge – at EasyToys we’ve learned that open communication between partners is always the first step towards a more fulfilling and satisfying sex life," he explained.

"Our company motto is 'It’s Playtime,' which is our way of encouraging people to explore what brings them pleasure through play."

The Data on Couple Relations is Scary

The latest ad from EasyToys was inspired by the insight that less than 30% of women climax during sexual activity, whereas 90% of men can.

"The campaign is part of a larger effort by the brand to bring their new 'It's Playtime' creative platform to life through activations designed to engage audiences around larger social and cultural issues, but in a decidedly playful way," Alex Katz, Executive Creative Director of the campaign, told Muse by Clio.

EasyToys has also launched a website dedicated to discussing "the gap," with a special curation of adult products, as well as additional footage of the wildly raunchy trailer.

"This campaign marks the first in what is a new focus for the brand, in which sex positivity, open communication, and daring insights will take center stage in the effort to grow the brand across Europe."