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Dunkin’ Daydreams with Carpenter Takeaways
- Pop star Sabrina Carpenter stars in a surreal, hotline-themed summer ad for her $3 Dunkin’ Refresher drink.
- Dunkin’ expands its nostalgic menu with frozen coffee blends and Americana-inspired bakery items.
- The campaign deepens brand connection by using celebrity partnerships that feel natural.
Sabrina Carpenter is back at Dunkin', but this time she’s bringing a hotline to help fans escape the heat.
The pop star’s latest collaboration with the coffee chain, titled "Sabrina’s Strawberry Daydream Refresher," headlines Dunkin’s summer campaign.
It’s a creamy iced drink made with strawberry flavor, oatmilk, and cold foam available for just $3 for Dunkin’ Rewards members.
@dunkin I’ll 🫵 see 🫵 you 🫵 at 🫵 Dunkin’ 🫵 tomorrow
♬ original sound - Dunkin'
The new Refresher follows Carpenter’s earlier success with "Sabrina’s Brown Sugar Shakin’ Espresso" earlier this year, which sparked a wave of social media buzz.
With her own song titled "Espresso," the pop star felt like a perfect match for Dunkin's new limited-edition offering.
This time, the partnership takes a more whimsical turn.
The campaign comes with a hero spot developed with Artists Equity Advertising titled "Dunkin’ Daydream Hotline," where Carpenter stars as a dreamy, cheeky matchmaker on the other end of a retro summer hotline.
What Else Is Brewing This Summer
Directed by Nadia Lee Cohen, the ad sees Carpenter field calls from confused dreamers in need of summer advice.
Her prescription? The Strawberry Daydream Refresher.
It's a cooling, sweet escape she describes with the sultry charm that’s come to define her brand partnership with Dunkin’.
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Alongside the spot and the Refresher, Dunkin’ rolled out a trio of Ice Cream-Inspired Frozen Coffees.
These blended drinks mimic nostalgic scoop shop flavors like Mint Chocolate Chip, Cookie Dough, and Butter Pecan, complete with whipped cream, drizzle, and waffle cone toppings.
The brand is also adding snackable summer treats, including a limited-edition “MUNCHKINS Bucket” that comes with a built-in shovel and sifter for beach trips.
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Other launches include the “Braided Apple Pie,” Dunkin’s first-ever apple pie pastry, and a star-shaped donut for the Fourth of July.
A new breakfast item, the Chipotle Hash Brown Wake-Up Wrap, joins the menu as part of the $5 Meal Deal, giving customers a budget-friendly combo of wraps and coffee.
Dunkin’ is sweetening the deal further for Rewards members.
Throughout July, fans can expect rotating offers like triple points on bulk MUNCHKINS, $3 bakery treats with drink purchases, and bonus points for mobile and drive-thru orders.
Our Take: Does Sabrina's Charm Make It Work?
It’s easy to be cynical about celebrity tie-ins, but this one works.
What I like about Dunkin’s campaign is how it lets Carpenter’s voice and personality drive the narrative, and it ties in so well with what the brand and star have already established.
It’s also smart that the ad doesn’t just slap her face on a cup, but puts her in a stylized, cinematic world that feels like an extension of her brand.
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So yes, Sabrina's charm takes the cake (or rather, cup) again.
Overall, the initiative is a good example of what happens when brand storytelling is told outside of the box.
It feels like a real collab, where the product and persona work in sync to create something fans can get excited about.
Recently, Sydney Sweeney was tapped on by Baskin-Robbins to introduce her own nostalgic ice cream flavor.
These ad agencies know how to tap into emotion, timing, and cultural currency. Check out the top ad agencies from our directory:
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