DUDE Wipes Harps on Philadelphia Eagles' 'Tush Push' Play

Quick listen: How DUDE Wipes turned the Eagles’ Tush Push into a marketing play — in under 2 minutes.

DUDE Wipes is taking its bathroom humor to the football field with a new sponsorship that backs one of the most talked-about plays in the NFL.

The Chicago-based brand has signed on as the official presenting sponsor of the Philadelphia Eagles’ "Tush Push." 

It's the short-yardage quarterback sneak that has become both controversial and effective across the league.

“It only feels right for DUDE Wipes to be the official sponsor of the Tush Push. The play, like DUDE Wipes, results in a clean conversion,” said Ryan Meegan, CMO and Co-Founder of DUDE Wipes.

“We’re always looking for bold and unconventional ways to inject the brand into cultural conversations in a distinctly DUDE-ified way — and this partnership is a perfect fit.”

The latest efforts frames DUDE Wipes alongside a team that has mastered turning a simple play into a talking point for NFL fans. 

“DUDE Wipes has built one of the most successful and marketable brands in the industry by combining innovation, creativity, and humor,” said Brian Napoli, Senior VP of Corporate Partnerships at Philadelphia Eagles.

And for the Eagles, it also creates a chance to pair with a brand that thrives on viral visibility.

From Field To Fans

The partnership will roll out during the 2025 NFL season, beginning with the Eagles’ opener against the Dallas Cowboys on September 4.

Fans can expect collaborative social media content, in-game product sampling, and branded post-game radio spots tied directly to the success of the Tush Push.

The initiative continues DUDE Wipes’ reputation for disruptive stunts and viral marketing moments, adding another layer to its expanding portfolio of sports ties.

In the past month, the brand launched its first-ever national OOH campaign that strategically places billboards near its TP rivals. 

It even entered the baby wipes market with the launch of "'Lil DUDE Wipes" last June. 

The latest stunt is no different. 

The sponsorship comes as the brand continues to grow in major retailers and gain investment momentum, including a recent stake from TSG Consumer.

The Eagles, who already know how to utilize their signature play, now have a partner that thrives on quirky moments to gain nationwide conversation. 

Our Take: Is Football the New Frontier for Toilet Paper Marketing?

Humor and timing is something DUDE Wipes has consistently nailed.

In tying itself to the Tush Push, the brand becomes part of every broadcast, every highlight, and every debate about the play’s future.

That’s free media amplified by a paid deal.

In my view, it’s less about bathroom jokes and more about attaching the brand to sports culture. 

If this works, we may see more companies trying to secure quirky but sticky plays in sports as part of their brand partnership approach.

In other news, Bud Light recently unveiled a tailgate-ready campaign centered on its “Traegerator,” a hybrid grill and beer cooler.