DoorDash Canada Backs Women’s Sports With ‘BRING IT IN’ Alliance

DoorDash Canada is delivering meals and the momentum for women’s sports.

Its newest national campaign, “BRING IT IN," brings together the WNBA, Northern Super League (NSL), and Professional Women’s Hockey League (PWHL) in one unified effort.

All to celebrate the rise of women’s sports across Canada.

Created in collaboration with Broken Heart Love Affair, the initiative is designed to empower athletes, engage fans, and support independent restaurants along the way.

“Sports sponsorships have historically been fragmented: pitting team against team, league against league," said Heather Cameron, head of brand and creative at DoorDash Canada.

“We’re rewriting that playbook with BRING IT IN. By uniting the WNBA, NSL, and PWHL, we’ve built an alliance that celebrates women’s sports at the most powerful level.”

And the timing couldn’t be better.

The NSL recently welcomed nearly 250,000 fans in its debut season, and the WNBA is expanding globally with the upcoming Toronto Tempo franchise.

At the same time, the PWHL has already surpassed one million fans, breaking attendance records and announcing expansion teams in Vancouver and Seattle.

Overall, the campaign’s goal is to amplify this shared momentum through one cross-league identity.

It does this by linking players, fans, and communities to celebrate women’s sports as a cultural force.

A Roster That Brings Fans to the Table

The campaign is marked by a hero spot that spotlights the pure energy of fans.

They clap, stomp, and shout to the beat of the games, while viewers are treated with game-winning highlights from the star athletes of each league. 

The spot ends with a knock on the door, as fans receive their DoorDash orders in time for the game. 

At the heart of “BRING IT IN” lies the Roster: a network of independent restaurants partnering with DoorDash to transform game days into local celebrations.

Participating restaurants commit to airing WNBA, NSL, and PWHL games and offering in-store and delivery promotions, making every match both a dining and a digital experience.

For small businesses, it’s a way to capitalize on sports-fueled traffic and tap into the growing women’s sports audience.

"The BRING IT IN campaign highlights the WNBA’s commitment to advancing women’s sports and strengthening our connection with fans in Canada,” said Cheryl Sebastian, associate VP of global partnerships at the NBA.

Beyond its restaurant program, the campaign runs across linear television, social media, and in-stadium activations.

Ultimately, it's a brand partnership that benefits all sides: athletes get exposure, restaurants gain traffic, and DoorDash becomes an advocate for equality and community building.

According to a 2025 Nielsen report, interest in women’s sports continues to grow, reaching 50% of the general population globally, up from 45% in 2022.

It's a clear sign that brands investing in this space are hoping to stay relevant for the long game.

DoorDash's Partnerships

DoorDash’s “BRING IT IN” serves as a model on how to evolve brands with purpose.

• Tying sponsorships to community ecosystems creates a multiplier effect for visibility and loyalty.
• Integrating fan experience across social, retail, and broadcast channels maximizes engagement beyond the arena.
• Using existing cultural momentum, as women’s sports growth shows, can turn sponsorship into sustained advocacy.

Brands like Nike have taken similar approaches, linking equality initiatives with lifestyle campaigns and grassroots partnerships.

Like Nike’s "You Can’t Stop Us" effort, DoorDash uses its commercial infrastructure to advance social and economic opportunity through storytelling.

Last year, DoorDash generated approximately $10.7 billion in annual revenue. 

Our Take: Can Delivery Drive Change?

When I first read about “BRING IT IN,” I didn’t see a delivery app. I saw an invitation.

It’s easy for brands to jump on causes, but harder to stay when the cameras leave.

What DoorDash does right here is anchor advocacy in daily life.

Every takeout order or restaurant visit becomes a small but real way to participate in progress.

And that’s where the magic happens: not in the press release, but in the pub down the street showing a PWHL match while fans cheer between bites of wings.

To me, it's beyond marketing. It's a community in motion. 

In other news, Pizza Hut tapped NFL quarterback Josh Allen for a campaign that ties the brand closer to sports culture. 

From challenger brands to household names, these creatives deliver standout work. Check out the top creative agencies in our directory.