Key Takeaways:
- The Women’s Sports Yacht Club will debut June 16–18 at Cannes Lions, hosted by Deep Blue Sports + Entertainment and supported by JPMorganChase and Genius Sports.
- The Wellness Oasis, a central feature of the experience, will offer daily wellness and mental health programming led by industry experts.
- Confirmed speakers include elite athletes and executives such as Allyson Felix, Ashlyn Harris, and Kirsten Ferguson, with panels, live podcasts, and networking events scheduled across three days.
As the women’s sports industry hits an all-time high, one groundbreaking activation is making waves at the world’s most prestigious marketing festival.
Deep Blue Sports + Entertainment will debut the Deep Blue Women’s Sports Yacht Club at the 2025 Cannes Lions International Festival of Creativity, running June 16-18, 2025.
Held at the newly renovated Maëma beachside space near the Palais, the experience will showcase:
- A mix of wellness programming
- Main stage panels
- Live podcasts
- Exclusive networking events
Backed by Genius Sports and JPMorganChase, the immersive beachside experience will also feature The Wellness Oasis, a new health-forward activation co-created by 4B Advisory.
It’s designed to help athletes and professionals prioritize mental, physical, and emotional well-being during the high-energy festival.
In a statement exclusive to DesignRush, Laura Correnti, founder and CEO of Deep Blue Sports + Entertainment, highlighted the potential to drive global momentum in the women’s sports industry:
“We look forward to popping up the Deep Blue Women’s Sports Yacht Club in Cannes — creating more opportunities for global networking, insight sharing, and partnership development over three days of premium programming and exclusive events.
With the UEFA European Women’s Championship happening this summer and the 2026 Milan Olympics in sight, it’s more important than ever to bridge the global conversation around women’s sports with key marketing and media stakeholders to drive more commercial deal flow and investment in the space — this presents the perfect platform to facilitate those discussions.”
As the women’s sports industry is projected to hit $2.35 billion in revenue in 2025 — a 25% year-over-year increase — Deep Blue’s Yacht Club underscores the rising commercial momentum in the space.
It also creates a unique platform for storytelling and opportunities for partnerships and growth.
Confirmed speakers include Olympian Allyson Felix, World Cup champion Ashlyn Harris, and Peloton's Kirsten Ferguson.
In addition to its high-profile programming, the Yacht Club will feature surprise guests, partner activations, and content drops.
New Standard for Brand Engagement in Women’s Sports
The initiative builds on Deep Blue’s growing influence, following the firm’s successful Business of Women’s Sports Summit and partnerships with iHeartMedia and top brands.
Cannes attendees can expect a dynamic hub designed to catalyze new partnerships and investment across the women’s sports ecosystem.
Brands and event marketing agencies alike are leaning into platforms that go beyond visibility, focusing on purpose-driven, community-first experiences.
Cannes Lions, with its global stage and creative power players, offers the perfect backdrop.
Globally recognized brands are also in the spotlight, with Apple named the 2025 Cannes Lions Creative Marketer of the Year for its consistently emotionally resonant campaigns and a strong culture of creative innovation.
