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Leading oral care brand Colgate has teamed up with wine company McBride Sisters for a new limited-edition collection that encourages everyone to make the most out of the red wine season.
Made together with agency VML, The "McBride Sisters Collection x Colgate Optic White Limited Edition Set" hopes to invite you to "Live Life to the Brightest" with special products from both brands.
The collaboration aims for you and your friends to enjoy a glass of red wine while keeping your bright smiles in check.
The collection includes:
- 1 Bottle of McBride Sisters Collection Red Wine Blend, Central Coast 2020 (750 ml)
- 2 Colgate Optic White Overnight Whitening Pens (0.08 fl oz each)
- 1 Compact Mirror
The latest from both brands is launched just in time for the holidays, where families and friends come together to celebrate with great wine and even greater smiles.
"In developing the McBride Sisters x Colgate Optic White Limited Edition Set, we aimed to capture the spirit of enjoying life’s special moments with style and confidence," VML Creative Director Bella Cabral shared with DesignRush.
"The design draws inspiration from a cozy evening atmosphere, pairing elements like the elegant McBride Sisters Collection wine bottle and compact mirror with the Colgate Optic White Overnight Whitening Teeth Pens to tell our story. Each item was selected to create an experience that invites people to embrace the joys of a great glass of wine, knowing a bright smile is always within reach," she added.
Harping on these cherished moments, both Colgate and the McBride Sisters have created a solid brand marketing strategy that makes themselves an integral part of holiday celebrations.
A Smile Is Essential
Colgate-Palmolive North America SVP and General Manager Diana Haussling shared her excitement about partnering with the McBride Sisters, saying the brand understands how a bright smile can help people feel great and boost their confidence.
"And this collaboration is all about that — embracing life, enjoying a glass of wine, and knowing brighter smiles are ahead," she added.
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Meanwhile, McBride Sisters Collection co-founder Andréa McBride John shared that as business owners and wine lovers, they know that "confidence and a matching bright smile are essential to living life to its fullest."
"That’s why teaming up with Colgate Optic White was a perfect partnership — because we both believe in empowering people to enjoy life. We’re excited to present this limited edition set, which perfectly combines the best of both worlds: a gorgeous red blend and a brilliant smile," she concluded.
The set is now available for $49.99 at the McBride Sisters' website.
Earlier this year, Colgate launched a heartwarming spot that puts a spin on Katy Perry's hit song "Roar."
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