Coca-Cola's immersive AI-driven holiday campaign invites audiences in London to create personalized snow globes featuring their own Christmas memories, using Ocean Outdoor's DeepScreen technology.
The interactive experience, part of Coca-Cola's "Create Real Magic" initiative, will run daily until Christmas Day at Piccadilly Lights.
From 3 p.m. to 6 p.m., the iconic Coca-Cola Santa Claus will appear alongside four virtual snow globes, complete with swirling snowflakes and frosty reflections, on the massive Piccadilly Lights screen.
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The custom 3D animation is part of Coca-Cola’s broader AI-driven campaign, which engages users by allowing them to share memories with Santa and create personalized snow globes.
David Tait, Ocean Outdoor's Group Creative Director, explained in a statement the campaign's goal of tapping into Christmas nostalgia while giving an interactive experience that takes holiday joy to the next level:
“Coca-Cola’s use of our cutting-edge technology brings the magic of the season to life in an exciting and modern way.”
A Coca-Cola Christmas
The "Create Real Magic" campaign reflects a growing trend in AI-powered marketing that combines immersive technology with holiday spirit to create memorable and shareable experiences.
Experiential marketing experts integrate real-time interactions with Santa, allowing Coca-Cola to tap into the demand for personalized, digital experiences during the holiday season.
The Coca-Cola snow globe experience highlights the intersection of nostalgia and innovation in the world of digital outdoor advertising.
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The campaign also contributes to a broader conversation on how brands are using AI to enhance consumer engagement.
Despite facing recent criticism for its AI-generated ads, Coca-Cola continues to be unfazed, embracing AI in its marketing strategy and exploring innovative ways to engage consumers and enhance their holiday experiences through cutting-edge technology.
