Coca-Cola's immersive AI-driven holiday campaign invites audiences in London to create personalized snow globes featuring their own Christmas memories, using Ocean Outdoor's DeepScreen technology.
The interactive experience, part of Coca-Cola's "Create Real Magic" initiative, will run daily until Christmas Day at Piccadilly Lights.
From 3 p.m. to 6 p.m., the iconic Coca-Cola Santa Claus will appear alongside four virtual snow globes, complete with swirling snowflakes and frosty reflections, on the massive Piccadilly Lights screen.
The custom 3D animation is part of Coca-Cola’s broader AI-driven campaign, which engages users by allowing them to share memories with Santa and create personalized snow globes.
David Tait, Ocean Outdoor's Group Creative Director, explained in a statement the campaign's goal of tapping into Christmas nostalgia while giving an interactive experience that takes holiday joy to the next level:
“Coca-Cola’s use of our cutting-edge technology brings the magic of the season to life in an exciting and modern way.”
A Coca-Cola Christmas
The "Create Real Magic" campaign reflects a growing trend in AI-powered marketing that combines immersive technology with holiday spirit to create memorable and shareable experiences.
Experiential marketing experts integrate real-time interactions with Santa, allowing Coca-Cola to tap into the demand for personalized, digital experiences during the holiday season.
The Coca-Cola snow globe experience highlights the intersection of nostalgia and innovation in the world of digital outdoor advertising.
The campaign also contributes to a broader conversation on how brands are using AI to enhance consumer engagement.
Despite facing recent criticism for its AI-generated ads, Coca-Cola continues to be unfazed, embracing AI in its marketing strategy and exploring innovative ways to engage consumers and enhance their holiday experiences through cutting-edge technology.
