Chris Dreyer, CEO and founder of SEO agency Rankings.io, has released the ultimate master class on marketing for personal injury firms with his latest book, “Personal Injury Lawyer Marketing: From Good to GOAT.”
As the comprehensive resource to teach attorneys all they need to know about marketing, “Personal Injury Lawyer Marketing: From Good to GOAT” offers valuable insights on generating consistent leads in one of the most saturated fields of law.
“The cost of advertising in your market is exponentially higher because of the extreme levels of competition.
Because marketing is so costly, yours simply has to generate leads. You can’t afford to waste your advertising dollar — they are too precious.
But although you recognize that you have to market your business, you may not know how much to invest, or how to stand out,” — excerpt from “Personal Injury Lawyer Marketing: From Good to GOAT.”
Dreyer’s book features examples from some of the biggest names in the industry and instructs how much capital should be spent on marketing. It also provides insights on where to invest it so that the main channels that drive business are covered.
Dreyer is the Wall Street Journal and USA Today best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize,” a Forbes contributor, and a member of the Forbes Agency Council.
He was also included in The Silicon Review’s 30 Best CEOs of the Year 2021 and is the host of the Personal Injury Marketing Mastermind podcast.
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His company, Rankings.io, helps elite law firms and personal injury lawyers obtain cases through Google’s organic search results.
The agency has been included on the Inc. 5000 list for seven consecutive years, garnering multiple accolades and recognition for its work in personal injury SEO.
“Personal Injury Lawyer Marketing: From Good to GOAT” can be accessed on Amazon in Kindle, hardcover, paperback, and audiobook.
With Chris Dreyer’s expert insights and actionable strategies, the book is easily a must-own for any personal injury firm that wants to attract more clients and build a successful, sustainable practice.
