Cheetos Celebrates Your 'Other Hand' In Latest Campaign

According to Cheetos, 99% of people eat their snacks with their dominant hand.

This is why the Frito-Lay brand launched the "Other Hand," a brand new campaign that pokes fun at Cheetos fans attempting to do their daily activities with their non-dominant hand. 

The snack company highlights all the possibilities in its latest 30-second spot, showing sketch artists drawing (and failing), sports fans attempting a high five, football players getting dangerous, and surgeons messing up plastic surgeries.

All because they committed their dominant hand to eating Cheetos. 

Cheetos Teams Up with Jamal Murray's Other Hand

Doubling down on its handy antics, the corn puff snack has teamed up with Denver Nuggets' Jamal Murray in a new spot that shows the NBA player missing his high fives with his non-dominant hand.

The culprit? Cheetos.

After several attempts at dribbling a ball, removing his jacket, and untying his shoelaces, Murray accepts defeat and says, "It's a Cheetos thing, baby."

 

 

 

 

 

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A post shared by Jamal Murray (@jmglitxh27)

"It's no secret that I'm a Cheetos fan," the point guard shared in a press release.

"Using my other hand often leads to some funny, often messy, things happening, like missing high-fives. I'm excited to team up with the brand to embrace the mischief and celebrate those moments that Cheetos fans like me know all too well."

Behind the Work at Cheetos

Cheetos drives its latest campaign from an often overlooked truth about its customers, understanding the feeling of getting things done while fingers are covered in orange Cheetle dust. 

Tina Mahal, PepsiCo Foods North America senior vice president of marketing, expounds on this sentiment.

"Instead of putting the Cheetos bag down, they try out their Other Hand, and things often go hilariously 'wrong.'" she shares.

Apart from the two spots, the snack giant has also pushed its OOH efforts with eye-catching billboards across the U.S.

"The campaign is an ode to the fans who will do anything for their favorite snack. We're showing the world that it's okay to use your Other Hand and embrace the mess," Mahal concludes.