Leading financial services firm Chase just launched a new campaign in the U.K. to broaden consumer perspectives on the potential of their money.
Launched three years after the bank first opened in the region, "See What Your Money Can Do" marks the next step for Chase as it continues to grow and expand its offerings.
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In a statement to DesignRush, Chase Chief Marketing Officer Deborah Keay said that the campaign aims to inspire customers to reach short and long-term financial goals.
"We know that our customers want to do more with their money so they can reach their goals, both big and small – so we're continuing to broaden our product offering to support a wider range of our customers' financial needs," she continued.
"'See what your money can do' brings this to life - showing how Chase can uniquely help customers to spend, save, and invest through the Chase app, empowering them to unlock the potential of their money," she concluded.
The campaign runs across TV, cinema, OOH, digital OOH, radio, social media, digital, digital audio, and video-on-demand.
With definitive brand storytelling, the spot gives viewers a look into the future they've always wanted, made possible through the help of Chase.
It's a good message for the JP Morgan brand that emphasizes the emotional aspect of investing.
Investing in the Future
A 60-second spot involves an all-seeing narrator showing a woman all the things she can do with her money with the help of Chase.
From her apartment, she travels forward in time to a future where Chase's new budgeting tools help her purchase a new coffee machine.
Funnily enough, she doesn't see her husband in the background tending to their future child.
Time traveling once again, she's brought to the jungles of Costa Rica, where her family is on vacation. Still, she doesn't notice her future child, who has now grown to a toddler.
Finally, she's brought to an even farther future where her apartment has been upgraded with high tech appliances.
The spot ends with her son, now grown up, excitedly telling her he's going to university as she looks at him in confusion.
Coincidentally, another time-traveling spot that highlighted the power of savings was released by PNC Bank last month.
