Chanel has just launched its latest holiday campaign, tapping Italian model Vittoria Ceretti as the brand's newest star.
Comprised of a few short social media spots and a hero film, "Winter Tale" immerses viewers in a winter wonderland that perfectly encapsulates the holiday season.
It spotlights some of the luxury fashion house's most desirable stocking stuffers, including a selection of iconic fragrances, sensorial skincare, and glamorous makeup products.
View this post on Instagram
The campaign also features a holiday special edition of Chanel No.5 Eau de Parfum and L'EAU purse sprays.
In a short video posted on Instagram, Chanel highlighted its premium gift wrapping for the year, which comes embellished with a Chanel snowflake.
Fans of the brand will be familiar with this iconic motif, which Chanel has utilized in some of its past designs.
View this post on Instagram
As a globally renowned luxury brand, Chanel's campaigns are known for their artistry, depth, and subtlety, relying on strong brand recognition to convey their message.
It's a tried and tested brand marketing strategy that emphasizes creating impact through understated elegance.
Let it Snow
The 30-second film opens with a narrator telling the tale of a girl who lived in a land without snow.
Wearing a pair of chic Chanel frames, Ceretti sits by the window of a little house in the mountains, looking up at the sky with a disappointed expression.
After making a wish for snow, she's surprised to see a single snowflake fall from the sky.
View this post on Instagram
She then catches it and looks closely with a magnifying glass to see a vision of synchronized dancers bearing Chanel gifts.
The spot ends with her looking back at her surroundings, only to find that the mountains and forests are covered in a blanket of white snow while an enormous Chanel No. 5 lies in the background.
In October, Chanel partnered with newly-appointed brand ambassadors Margot Robbie and Jacob Elordi for a glamorous campaign directed by Oscar winner Luca Guadagnino.
