Tequila CAZADORES just released its first infused expression and first new product in three years.
The nationwide launch blends the brand’s 100% Blue Weber Agave Blanco tequila with pineapple flavor.
Master Distiller José Miguel Escobar built the expression to keep the Blanco's cooked agave character.
He then layered in balanced sweetness and a fresh tropical note.
Pineapple Infused Tequila has a 35% ABV and is available at retailers and select bars and restaurants.
A 750 ml bottle carries a suggested price of $21.99, while a 375 ml format is priced at $14.99.
"When we set out to develop our first infused tequila, it was important that the innovation felt authentic to who we are as a brand," Tequila CAZADORES and Agave Global Senior Brand Director Jay Needham told DesignRush.
"Pineapple was a natural choice because of its deep roots in Mexican cuisine, hospitality, and celebration, and because we’re seeing incredible momentum around pineapple as a flavor across the beverage industry."
Needham added that the expression keeps the integrity of the brand’s agave tequila while offering a more approachable route into tropical cocktails.
Riding the pineapple trend, CAZADORES can test flavored tequila and court casual drinkers, a low-risk product innovation off its existing Blanco.
Two Ways to Reach the Shelf
The CAZADORES Blanco uses 100% Blue Weber agave from the Highlands of Jalisco, where the brand traces its history to 1922.
Layering ripe pineapple over this cooked agave gives shoppers a clear flavor cue while keeping the core tequila recognizable.
The national rollout hits both retail and bars, opening two routes to buyers.
On shelves, it sits beside other tequilas, and behind the bar, it goes into familiar cocktails.
The two sizes split the decision, with the 750 ml better suited for home entertaining and the 375 ml a cheap first try.
Spreading across shelves, bars, and price points gives the launch the widest shot at trial, the heart of any retail marketing push.
Recipes Made for a Backyard
The product is designed for cocktails that require few additional ingredients.
CAZADORES recommends serving it over ice, topping it with soda water, or using it in a Pineapple Margarita.
View this post on Instagram
The Serranita, on the other hand, combines the tequila with pineapple juice, lime, simple syrup, and serrano pepper in a Tajín-rimmed glass.
These recipes give the product marketing plan two distinct flavor directions.
The Margarita emphasizes sweetness and familiarity, while the Serranita pairs pineapple with spice.
Both drinks can be prepared at home, which connects the launch with July 4 gatherings, barbecues, and later summer entertaining.
Bars and restaurants can also use the recipes to introduce the expression before customers commit to a full bottle.
The launch offers three useful takeaways for brands working through a product launch:
- Keep the parent product visible. Pineapple leads the flavor story, while cooked agave keeps the expression connected to CAZADORES Blanco.
- Show consumers how to use it. Simple serves make the new flavor easier to understand at launch.
- Offer more than one entry price. Two bottle sizes let shoppers choose between trial and home entertaining.
The recipes and formats give consumers several low-friction ways to try the infusion across retail, bars, and home occasions.
Our Take: Can the 375 ml Bottle Build Trial?
We think the smaller format may provide the clearest measure of demand for the new flavor.
Flavored tequila asks existing customers to accept a different taste profile, and full-size bottles require a larger upfront investment.
At $14.99, the 375 ml bottle lowers this commitment while still providing enough liquid for several cocktails.
The real signal is how many 375 ml buyers come back for the 750 ml one.
A first pour in a bar, a Pineapple Margarita or a Serranita, can nudge a curious drinker to the small bottle.
CAZADORES wins when the first taste becomes a habit.
Hennessy tried the same 375 ml trick with its Very Special Cocktails, using small formats to court summer drinkers.
Looking to turn a new flavor into a measurable product trial? Explore the top product marketing agencies in our directory.
