Juice brand Cawston Press joined forces with Disney and Pixar's "Inside Out 2" to launch the Frozen Fruit Waters Mobile.
The truck will be bringing joy to Clapham Common in London, serving free Frozen Fruit Waters to celebrate the start of the summer holiday.
Families can hang out in a special "chill-out zone" inspired by the film, complete with parasols and deck chairs, to enjoy these four delicious flavors from 10 a.m. to 5 p.m. on July 27: Apple & Mango, Apple & Pear, Apple & Summer Berries, and Sunshine Orange.
View this post on Instagram
Located right by a children's play area at Clapham Common Temperance Fountain, the event will also provide Inside Out 2-themed coloring activities for kids, according to a press release.
The refreshing treats, which will be given away on a first-come, first-served basis, are sure to light up anyone's day as they enjoy some fun in the sun.
Frozen drinks on a hot summer day sounds like a great way to turn a brand campaign into a good memory for children and their families.
By creating an experiential event for a target audience, Cawston Press leveraged a partnership with Inside Out 2 to scale the brand effectively while creating a situation where people could see the benefits of their product firsthand.
A First for Cawston Press
In a news release introducing the collaboration, Cawston Press Senior Brand Manager Milly Tuck emphasized the brand's commitment to avoiding any "jiggery pokery" when crafting its natural drinks, mentioning the team's excitement to be working with Disney and Pixar to fill their products with more joy.
According to Tuck, the project also marks the brand's first-ever collaboration with a global IP and its first time reaching a cinema audience.
The campaign includes social media, on-pack branding, and a sweepstakes offering families a chance to win a trip to Lisbon.
The company prides itself on offering a healthy alternative to sugary drinks, as promoted in its recent Inside Out 2-inspired spots.
Each flavor is made with 40% fruit water mixed with natural still water and contains no additional preservatives, sugars, or sweeteners.
Aside from fruit water, the company also produces sparkling juice and pressed juice in a wide range of flavors.
View this post on Instagram
The release of Inside Out 2 has been proven to be a prime marketing opportunity for just about any brand able to connect its products to the film's target audience.
A recent campaign saw the film team up with Samsung to promote its new washer and dryer machine with AI capabilities.
A couple of Inside Out 2 commercials aired during the NBA Eastern Conference finals featuring superstars Dwyane Wade and Carmelo Anthony.
Editing by Katherine 'Makkie' Maclang
