Samsung Teams Up with Pixar's Inside Out 2 for AI Laundry

Samsung Electronics has teamed up with Disney's Pixar to launch a new spot featuring the characters of the upcoming animated film, "Inside Out 2." 

In the 70-second commercial, the tech giant touts its new "Bespoke AI Laundry Combo" as a "washer that cares about your emotions."

It kicks off on the day of Riley's hockey team photoshoot. As she enters her room and rummages through her bag, she finds out that her used-up hockey jersey hasn't been washed yet, triggering Anger.

Riley then feels embarrassed as she hands her dirty clothes to her mom. However, with Samsung's new washer with AI Ecobubble, there's no need for her to be stressed out.

In a new collaboration with Disney and Pixar's "Inside Out 2," #Samsung is demonstrating how Bespoke AI Laundry Combo™ changes the laundry experience to keep your emotions positive and clothes fresh. Check it out: https://t.co/o1S0JNBikqpic.twitter.com/qoofwdvl1W

— Samsung US Newsroom (@SamsungNewsUS) May 30, 2024

The narrator quickly goes through the machine's helpful features, such as advanced fabric sensing to quickly tell its fabric type, AI tailor protection that cares for delicate fabrics, and improved stain removal using AI bubble technology that blows out dirt with ease.

On top of that, the Bespoke AI Laundry Combo also has an intelligent energy-saving feature that allows its users to cut on electricity costs. 

The spot ends with an invitation to watch Pixar's "Inside Out 2," which comes to theaters on June 14.

Magic in the Mundane

The latest advert from the tech and entertainment giants hopes to add a whimsical touch to an otherwise mundane product category.

Through vivid visuals and animation, the spot highlights how the appliance's features address the emotional rollercoaster that comes with common laundry problems.

 

 

 

 

 

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"This collaboration with Disney and Pixar’s Inside Out 2 let us showcase our product benefits in a fresh way with Pixar’s storytelling expertise," Samsung Electronics VP Jinny Jung said in a press release.

The spot, aired across Samsung's social media channels, will also be available across multiple platforms in the following weeks leading up to the premiere of "Inside Out 2."

Launched last April, the Bespoke AI Laundry Combo puts together washer and dryer functionalities and boasts a space-saving design that makes it convenient for users to load, wash, and dry their dirty clothes. 

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Editing by Katherine 'Makkie' Maclang