Leading used car market platform Carvana has launched a new campaign that reunites the brand with actors Kristen Bell and Dax Shepard.
A new commercial led by the company's in-house creative team highlights Carvana's Value Tracker, a handy tool that monitors the value of your car over time.
The tool gives customers, sellers, and curious users fast and free insights, giving them the peace of mind that comes with knowing how vehicle values fluctuate.
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In a press release, Carvana Co-founder and Chief Brand Officer Ryan Keeton expressed his excitement about working with Bell and Shepard, who resonate with the brand's audience.
"Their signature blend of wit and authenticity brings Carvana's Value Tracker to life, showcasing the fun and engaging experience we strive to deliver," he concluded.
The power couple initially began their partnership with the brand last year, starring in a humorous campaign that introduced the Value Tracker to the public.
A year later, the tool has continued to give its customers important knowledge that can inform better decisions, in an effort to change how people buy and sell cars.
Teaming up with a real-life married couple gives Carvana's campaigns an easygoing yet authentic mood and light humor that speaks to its user base.
Combining this with the informative nature of its commercials, Carvana is able to craft a brand voice that feels reliable and relatable yet highly entertaining.
Going Crazy Over the Value Tracker
The 30-second spot opens with the husband-and-wife duo looking at their car's value rise on the Carvana Value Tracker.
Getting the idea to track the values of all their cars, the two quickly get to work, rushing around the house to find devices they can use.
Antics ensue as Shepard dresses up in cowboy gear, complete with a belt full of phones.
In another scene, the couple hilariously mounted phones and tablets all over their wall in a makeshift attempt to monitor the values of all their cars.
The spot ends with Bell and Shepard watching two of their recently sold cars get towed away, which "makes room for more."
Back in June, Bell starred in another humorous campaign for PLEZi, led by creative agency Havas Chicago.
