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Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
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Model using Dyson's CameraJet phone camera features with a red "fail" stamp to the left of the image.
Tech

Dyson's 5,126 Prototypes Couldn't Save Its $499 CameraJet

BeatBox Cinnamon Roll alongside a classic Cinnabon and a drink on a blu background.
Marketing

BeatBox Enlists Cinnabon for Its 2nd Cinnamon Drink in 12 Months

A woman using corn as an instrument
Creative

Chipotle Gives Its Fresh Ingredient Promise a Signature Sound at Abbey Road

A Zombiefied Santa sitting on bags of cash and Twix
Brands

Zombie Claus Stalks a $4.1 Billion Candy Haul for TWIX's 'Hallowmas'

A woman sipping on her cup of Twinings tea
Brands

Twinings Borrows Coffee's Famous Line for 'But First, Tea' Push

The new Toyota x Juicy Couture collab
Creative

Toyota and Juicy Couture Give Away a Pink Zebra Aygo X to Court Nostalgic Drivers

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