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Branding News

Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
  • Trending Brand News
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Reese's Pumpkins PB Whip Lattes surrounded by Reese's Pumpkin candies.
Brands

Reese's Pumpkin Latte Powers The Nitro Bar's 1st NYC Pop-Up

Trinity Tatum surrounded by people applying make up on her
Creative

Love Island's Trinity Tatum Reigns Over Verizon's 3% Cash Back Deal

Close up of a woman on the beach cradling Sun Bum Daily Line in her arms and wearing the Sun Bum x Daily Drills "Daily Gel Vintage Tee."
Brands

Sun Bum Slips SPF Into Your Morning Routine With Daily Drills

Books burning with a tag reading "Say hello to Claude" the Anthropic logo is below it.
AI

Anthropic Cut the Spines Off Millions of Books to Train Claude

An NFL offensive lineman walks the runway with Tommy John underwear
Creative

300-Pound NFL Linemen Strut Down a Runway for Tommy John Ad

The McDonald's logo projecting the Xbox logo
Creative

McDonald's Transforms Its Menu Into a Loading Screen for Xbox

Cam Bynum holds up an NFL football
Creative

The NFL Fined Touchdown Dances for Years, Now It's Selling Them

Latest Brands News & Trends

  • Photo collage of athletes across football, rugby, F1, baseball, UFC, cricket, and more.
    Advertising Industry
    Brands

    Thierry Henry Runs Betway's 'Clubhouse' of 27 Sports Stars

    By Ru Reid  |  8 hours ago  |  3 min read
  • Salish the content creator posing with Chipotle
    Brands
    Marketing

    Chipotle Hands Its Kids Menu to 16-Year-Old Creator Salish Matter

    By Roberto Orosa  |  9 hours ago  |  4 min read
  • Marketing
    Brands

    Why One Celebrity Is No Longer Enough to Reach Gen Z

    By Coral Cripps  |  1 day ago  |  5 min read
  • Alix Earle with her go-to "Earle-y Riser" meal
    Brands
    Creative

    Dunkin' Serves Alix Earle's Order as Creator Menus Multiply

    By Roberto Orosa  |  1 day ago  |  3 min read
  • Toca Boca game characters in adidas Originals apparel.
    Gaming
    Brands

    adidas Dresses Toca Boca's 60 Million Players in Digital Originals

    By Ru Reid  |  1 day ago  |  3 min read
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  • Jacob Batalon Cashes In on His 'CEO of Sex' Meme for DoorDash

    Jacob Batalon Cashes In on His 'CEO of Sex' Meme for DoorDash

  • Anthropic Cut the Spines Off Millions of Books to Train Claude

    Anthropic Cut the Spines Off Millions of Books to Train Claude

  • The $309 Million Promo Machine for 'Spider-Man: Brand New Day'

    The $309 Million Promo Machine for 'Spider-Man: Brand New Day'

  • LEGO Hides 333 Olivia Rodrigo Brick Vinyls in Record Stores

    LEGO Hides 333 Olivia Rodrigo Brick Vinyls in Record Stores

  • UEFA Vows World Cup Boycott Over FIFA's $20B Privatization Plan

    UEFA Vows World Cup Boycott Over FIFA's $20B Privatization Plan

Partner Content

  • Portrait of a Allison Varone beside text reading “Allison Varone, Head of Marketing at Campari America, Campari Group,” on a blue and green DesignRush interview graphic.
    Marketing

    3 Ways Campari America Builds Brand Loyalty With Live Experiences

  • Woodpecker.co CEO
    Business

    3% Bounce Rates and Broken Technical Infrastructure Are Killing B2B Sales Pipelines

  • Interview graphic featuring a portrait of Mietra Beyer with text identifying her as Head of Brand & Experience at Blueprint Studio, Live Nation
    Marketing

    How Live Nation Designed Its New Venues for Local Music Culture

  • Kristen Bell with an assortment of L'Oréal Paris skin care products.
    Brands
    Influencers

    L'Oréal Paris Hands Kristen Bell the 'You're Worth It' Mic

    By Ru Reid  |  1 day ago  |  3 min read
  • Starbucks' Unicorn Frappucino
    Marketing
    Brands

    Coachella Set Up Starbucks' 2 Million Unicorn Frappuccino Sales

    By Roberto Orosa  |  1 day ago  |  3 min read
  • Murder Man and Jason Kelce hold their pee in a jar
    Brands
    Creative

    Liquid Death, Garage Beer Sell Out $18 Pee Jars With Jason Kelce

    By Roberto Orosa  |  1 day ago  |  3 min read
  • A green cushion shaped like an Xbox D-pad with the IKEA and Xbox logo in the bottom right corner.
    Advertising Industry
    Brands

    IKEA Presses Xbox's D-Pad Into a 25th Anniversary Furniture Line

    By Ru Reid  |  2 days ago  |  2 min read
  • Niles in the Crocs HQ with other employees
    Brands
    Content Marketing

    Crocs Promotes Its Clog Rivet to Sitcom Star, Names Him Niles

    By Roberto Orosa  |  2 days ago  |  4 min read
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