White Claw tapped cultural icon Brittany Broski to kick off "Home for a CLAW," its newest holiday campaign that aims to promote quality time between friends and family during the holidays.
The next-level marketing initiative gives five lucky fans the chance to win a premium and ultra-fast travel experience worth up to $10,000 via helicopter, jet, boat, and more to allow for more time spent together enjoying White Claws.
Together with the notoriously busy social media star, White Claw launched a new video showcasing the brand's dedication to connecting its fans with friends.
View this post on Instagram
In a press release, White Claw Marketing VP Kevin Brady highlighted the brand's goal of making connections happen during the busiest time of the year.
Broski chimed in, sharing that many of her best memories have involved sipping on a White Claw:
"That's why I'm obsessed with the Home for a Claw initiative. We've all been there – trying to juggle five holiday parties, countless deadlines, and somehow squeeze in quality time with friends. White Claw believes there's always time for friends, even if we have to get you together via helicopter."
The effort is an extension of the brand's "Grab Life By The Claw" platform that began earlier this year, which pushes fans to seize the day and live their best life through spontaneous moments.
Running until December 17, the contest is up now on White Claw's website.
Closing the Distance
According to the brand's most recent survey, an overwhelming 81% of Gen Z and Millennial adults consider the holidays to be the busiest time of the year.
About half of U.S. adults have also reported not having enough time during the holidays to catch up with friends they don't see often, with more saying that they would like to have more time to spend with them.
Meanwhile, 45% of U.S. adults think that holiday obligations take time away from things they'd rather do, with Gen Z as the likeliest generation to feel this way.
Effectively utilizing market research as the basis for "Home for the CLAW," the brand ensures the relevance of the campaign with its target audience, maximizing engagement.
Creating this unique (and noisy) execution allows White Claw to stand out against other holiday advertisers with a once-in-a-lifetime opportunity to simply reconnect with friends.
This emphasizes the value of creative marketing in delivering unique brand experiences that will be remembered for a long time.
