Rodarte Designs Couture Dolls for Bratz's 25th Anniversary

Bratz is adding another designer collaboration to its fashion legacy, this time with luxury label Rodarte.

The MGA Entertainment brand partnered with the acclaimed fashion house on a limited-edition collection in honor of the doll's 25th anniversary.

The collaboration centers on collector versions of Cloe and Sasha dressed in Rodarte creations.

It also extends the partnership into wearable fashion through an exclusive apparel capsule.

The release highlights how collectible toys continue to intersect with luxury fashion as brands compete for attention from style-conscious consumers.

"Bratz has always been about pushing boundaries in fashion and empowering fans to express themselves unapologetically."  

"Partnering with Rodarte allows us to celebrate fashion as both wearable and collectible art," Jasmin Larian Hekmat, president and creative director of Bratz, said in a press release.

Rodarte's couture name gives Bratz a reason to charge collector prices.

It also hooks the grown-up fans who owned the dolls 25 years ago, the real target of a brand collaboration like this.

Cloe and Sasha Get a Couture Makeover

Rodarte translated its dreamy, handcrafted aesthetic into two collector dolls inspired by existing runway looks.

Cloe wears an ivory satin gown featuring voluminous sleeves, blue floral appliqués, a flowing train, a floral headpiece, and a veil.

Meanwhile, Sasha appears in a violet-and-black ensemble finished with metallic embroidery, lace layers, puff sleeves, and fairy wings.

The limited-edition apparel collection features Rodarte baby tees, a graphic T-shirt, and a crewneck sweatshirt.

The dolls arrive exclusively on both brands' websites on July 6 before expanding to Selfridges in August.

"We love Bratz, and we are so excited to design for the iconic Cloe and Sasha," Rodarte founders Kate and Laura Mulleavy shared.

"Seeing the fantastical world of Rodarte come alive in the Bratz dolls' language has been such a thrilling experience."

Fashion collaborations continue to give heritage brands fresh cultural relevance while introducing luxury labels to younger collectors.

The $613 Billion Case for Collectibles

The U.S. toy industry grew 6% in 2025, with licensed, collectible, and premium items driving most of the gain.

Globally, Grand View Research projects that licensed merch will reach $613.5 billion by 2033, up from $355.4 billion in 2025.

Apparel is set to be the largest slice at 37.4%, which is why the Rodarte tees and sweatshirt earn their place next to the dolls.

Pairing a collectible with a wearable capsule puts Bratz in the two hottest corners of licensing at once, a template any heritage brand can copy.

The co-branding reflects broader changes across licensing and collectibles:

• Premium collaborations increase perceived value. Brands should pair with respected designers to attract collectors.
• Limited availability drives urgency. Teams should control distribution to encourage early purchases and strengthen exclusivity.
• Cross-category products extend engagement. Companies should offer complementary products to create multiple entry points.

When brands create products that appeal to collectors, fashion fans, and existing customers simultaneously, the release has greater long-term commercial potential.

Our Take: Does Bratz Still Set Fashion Trends at 25?

Setting a trend and cashing in on one are very different things. We think the honest answer here is no, at least not the way Bratz used to.

Back in the early 2000s, the dolls put runway silhouettes and streetwear on a kids' shelf before anyone else thought to, and that was genuinely ahead of its time.

A Rodarte collab in 2026 is gorgeous, but it's also one of a hundred toy-meets-luxury drops now, with Barbie and KAWS years deep into the same idea.

To lead again, Bratz needs the move nobody else has tried yet, because right now, it's the best in the world at a game it stopped inventing.

The good news is that the brand still has the one thing the trend-chasers can't buy: a 25-year reputation as the doll that actually understood fashion.

Spend this credibility on a real swing that nobody else is doing yet, and Bratz goes right back to leading the conversation it started.

Looking to create a licensing partnership that reaches new audiences?

Connect with these top luxury branding agencies to create collaborations that keep heritage brands relevant for the next generation.