'The Beko Inheritance' Ad Is an Ode to Mystery Films

Global appliance company Beko just launched a thrilling new spot that pays homage to suspenseful murder mystery films.

Made together with agency VML Germany & UK, the commercial revolves around the theme of inheritance, spotlighting the long-lasting durability of Beko's appliances.

"The Beko Inheritance" introduces us to three elderly siblings, mulling over the death of their father. The room gets heated as they begin to argue over their father's heirloom, all while their mother sits quietly in the corner. 

"He told me I was the favorite," one argues, as the eldest son interrupts in disagreement.

The three then begin to reminisce about the things their old man had told them before he passed. 

"He told me good things come to those who wait," the eldest sibling recalls. The sister then remembers her father telling her she deserved to have something she could cherish forever.

As the three engage in a full-blown argument, a surprising turn of events reveals that the heirloom — a Beko refrigerator — has been passed down to their mother. 

"Appliances made to last," the screen writes, as the spot ends. 

Behind Beko's New Spot

Directed by OB42's Jack Howard, the one-minute short film not only leans into its murder-mystery gimmick but also offers customers an alternate perspective on Beko's products. 

"Our campaign goes beyond traditional advertising; it’s a compelling narrative that resonates and brings joy, drawing viewers into a world where creativity flourishes and enduring quality is revered," Beko CMO Akin Garzanli explained.

We are looking to disrupt the category and generate conversation around our durability promise."

 

 

 

 

 

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Beyond the film, Beko's new campaign ties into its Beko Inheritance Addendum effort, ensuring the longevity of ownership for its appliances by allowing owners to pass them down to their loved ones. 

Bas Korsten, global chief creative officer of innovation at VML, praised the brand for the attention it gives to its products, combined with its brave and bold storytelling. 

"You feel the quality in every detail of this exciting collaboration between client, agency, and production partners!" Korsten concluded.