Top-selling avocado brand Avocados From Mexico and digital experience agency 270B are set to bring fresh innovation to Super Bowl advertising with its latest campaign, “Call Gronk on the Guacline.”
Featuring future NFL hall of famer Rob Gronkowski and cutting-edge AI technology, the campaign asks fans to visit BigGameGuac.com, an interactive microsite that allows fans to engage in a two-way conversation with “Gronk AI” and receive personalized guacamole recipes.
The AI-driven interactive experience has Gronkowski’s AI-powered avatar answering questions, sharing guacamole recipes, and offering football insights.
This clever approach merges humor, technology, and cultural relevance, creating a unique touchpoint for fans.
In a statement, Avocados From Mexico President and CEO Alvaro Luque, explained that the brand’s annual presence at the Super Bowl drives them to continually redefine how they connect with their fans.
"We were determined to take our innovation to the next level this year and via our ongoing experimentation with AI, we've unlocked a way to serve up an avocado-fueled experience unlike any other. With Rob Gronkowski as our teammate, we have even more fun in store ahead of the Big Game!”
Gronkowski, who was known for his fun-loving and larger-than-life persona, expressed his excitement when the avocado brand presented him with the opportunity to collaborate:
"I've always been drawn to creating fan experiences that are entertaining and bring a good time — and interacting with them via my avatar on the Guacline lets me do just that. Plus, they get a Gronk-approved guac recipe for the Big Game!"
The execution of “Call Gronk on the Guacline” is a perfect example of how brands can create immersive and interactive customer experiences.
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By combining AI technology with the star power of Rob Gronkowski, Avocados From Mexico created a memorable and engaging experience that highlights their mission: making game-day celebrations brighter and tastier with guacamole.
The campaign is also positioned to generate valuable zero-party data that may lead to a deeper understanding of consumer behavior for the brand.
This isn’t the only Super Bowl campaign capturing the attention of football fans everywhere. Recently, GoDaddy teased its return to the Big Game after a lengthy hiatus.
