Women's clothing and lifestyle brand FARM Rio and Adidas have unveiled a collaborative campaign to celebrate their partnership.
“10 Years of Celebration” commemorates the variety of creations born out of the partnership that reflects both brands.
Adidas Originals also returns with 20 standout pieces, including the Firebird jacket, reinvented with new prints. The classic was first launched in 2014.
The commemorative collection showcases a sportswear line with various accessories, such as a backpack, a cap, an “altinha” ball (a Brazilian beach ball game), and a complementary capsule of classic FARM Rio silhouettes.
View this post on Instagram
The collaboration is one of Adidas’ longest-running partnerships alongside other big names like Stella McCartney and Yohji Yamamoto.
Daniela Moritz, head designer at FARM Rio, shares more about how its business relationship with Adidas is a “true fusion of creative forces” that complement each other:
“While Adidas brings urban dynamism and innovative fabric technology, FARM Rio adds vibrant colors and lush tropical prints.
Together, Adidas and FARM Rio created a perfect balance between street attitude and contagious joy, reflecting a powerful synergy that has captivated and inspired for a long time.”
View this post on Instagram
The Adidas x FARM Rio collection is now available online and in selected stores across over 70 countries. Prices will range from $35 to $130.
Much like the successful relationship between Adidas and Farm Rio, a good brand partnership allows businesses to be more agile in shifting markets.
But a partnership can only be successful when all parties involved can benefit from it. In this case, FARM Rio enhances its visibility and credibility with its association with a legacy brand like Adidas.
On the other hand, Adidas is able to widen and diversify its audience reach with FARM Rio's colorful and stylish influence.
A Unique Celebration in the Skies
The FARM Rio x Adidas commercial was directed by Gabriel Novis of production house LOS FILMS.
The spot opens with a shot of a colorful hot air balloon in the sky.
It features real athletes dressed in vivid Adidas x FARM Rio prints floating above a sand platform tethered to the hot air balloon.
There, they play "altinha" before jumping off the platform with rigs on their backs while the camera pans to athletes playing the same game by the beach below.
View this post on Instagram
The result is a captivating scene that embodies the spirit of both brands: fun, energetic, and vibrant.
The breathtaking spot ends with the models sitting down by a cliff, watching the scenic ocean waves.
No AI was used during production, and the athletes were assisted by expert skydivers.
Adidas is a brand known for its creative and relevant campaigns. Last month, it partnered with star athletes Patrick Mahomes, Aliyah Boston, and Anthony Edwards to encourage the audience to shake off the pressure.
