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Grocery store chain Aldi is keeping the holiday spirit alive and kicking in one of its stores in Knutsford.
On Thursday morning, shoppers were quick to spot a giant parking spot dedicated to Santa and his sleigh located on the roof of an Aldi store.
The installation, painted in bright yellow and white, boasted parking signages fit for Santa's sleigh, as well as spaces for each of his nine reindeers.
"Reserved for Santa," the installation reads.
Aldi Manchester have installed a perfect landing strip and parking for Santa this Christmas
— Carrie Rose (@CarrieRosePR) December 14, 2023
👏 pic.twitter.com/qZLQwsbNGW
"The Knutsford locals thought they were in for an ordinary day until they spotted the magical parking space we installed on our store's roof," Aldi U.K. Managing Director of Buyin Julie Ashfield shared.
Through the small out-of-home ad, Aldi not only spreads the holiday cheers but also invites its customers to come to the store to see the installation for themselves.
"While our middle aisle is known for surprises, this rooftop revelation was specifically crafted for Santa's visit, aiming to bring delight to our shoppers throughout the festive season," Ashfield added.
We heard Santa loves a Specialbuy https://t.co/58pER1hkxE
— Aldi Stores UK (@AldiUK) December 15, 2023
The grocery chain, known for its widely inventive and festive holiday campaigns, recently launched a heartwarming spot that pictures a modern-day Santa delivering his gifts to children all over the world a day before the big day.
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