Global marketing agency StrawberryFrog appoints Steve Scutellaro as its first general manager to further diversify its multifaceted ecosystem and propel movement marketing.
The announcement comes as StrawberryFrog celebrates its 25th anniversary, implementing strategic organizational changes to advance its growth and innovation.
Designing movements for growth, StrawberryFrog is an award-winning full-funnel marketing agency that has crafted campaigns for leading brands like Jim Beam and Walmart.
Following its “Movement Thinking” philosophy, the agency produces results-driven campaigns that create social and cultural movements around a brand, inspiring deep loyalty among its audiences, customers, and employees.
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Scutellaro will join the agency's enhanced leadership now includes recently appointed Co-Chief Creative Officer Nick Sonderup, Co-CCO Tyler DeAngelo, creative directors Haeun Kim and Cory McCollumand, and newly promoted VP of Operations and HR Nicola Conneally.
StrawberryFrog Founder Scott Godson told DesignRush he believes that Scutellaro can help propel their mission of innovation:
"After 25 years of growth and evolution, StrawberryFrog has diversified into a multifaceted business ecosystem. Steve's appointment as GM of StrawberryFrog allows us to sharpen our focus on delivering exceptional results for our clients.
“This strategic move positions us to drive innovation across StrawberryFrog Media, a Media Advisory Company; MachWon, a Generative AI company; and InPlural, a product innovation company, ensuring we remain at the forefront of creative and technological advancements in our industry."
A Leader in Breakthrough Creativity
Having worked at agencies Rosetta (acquired by RazorFish), Crispin Porter + Bogusky, and Deutsch LA, Scutellaro has amassed an impressive portfolio and reputation, leading Super Bowl commercials and integrated campaigns for big names like Best Buy, PlayStation, Taco Bell, and Target.
Before joining StrawberryFrog, he was the SVP of creative and media agency Deep Focus, overseeing creative work for brands like HBO, Aruba Tourism, Jägermeister, Bravo Network, and AvisBudget Group.
At the same time, Scutellaro guided the business side of Deep Focus through acquisition and consistent growth, focusing on innovative integrated marketing and communication strategies while enhancing its social media offerings.
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Scutellaro also previously worked with Sonderup at advertising agency Pereira O'Dell, crafting campaigns for Mini Cooper, Timberland, FOX Sports, and other brands.
With Scutellaro as GM, StrawberryFrog’s position will further cement its position as a leader in breakthrough creativity and integrated movement marketing.
Recently, global brand communications agency Manifest also reinforced its leadership team with the appointment of Lauren Preece as its brand services director.
Editing by Katherine 'Makkie' Maclang
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