According to integrated data platform Adverity, manual marketing data integration is a headache for about 36% of agencies, posing a major challenge for measuring a return on investment on marketing spend and getting visibility over all data.
As an integrated data platform that automates and centralizes all data insights, Adverity combats these challenges by streamlining data management, allowing businesses to focus more on strategic decision-making and creative insights — which is what ultimately determines success.
For example, sports and wellness retail brand BlueFin Trading — one of the largest Amazon distributors, saved more than 400 hours per year by automating their data collection and harmonization tools.
The team previously used spreadsheets to power Looker Studio dashboards, which hindered efficient performance reporting and took up too much time for three staff members that could otherwise be spent on creative and strategic campaigns.
Adverity solved this issue by centralizing all sales and marketing data into a single source, providing clean, accurate, and up-to-date data.
Becoming data mature allows you to focus on exciting projects and build massive value for your clients, rather than being too stretched with mundane tasks that steal all your time and drain your energy.
Unlocking Potential Through Data Maturity
Adverity’s extensive expertise in improving the connectivity, transformation, utilization, and governance of data for hundreds of renowned brands, agencies, and businesses has positioned it as one of the go-to agencies for achieving data-driven marketing success.
According to Adverity, there are five main reasons why agencies need to be more data-mature to achieve better marketing performance.
- Optimizing campaigns enables agencies to determine the best possible marketing channel before a campaign goes live, minimizing ad spend waste.
- Being data mature better justifies budget decisions for your clients, because being able to measure performance eliminates guesswork.
- Being able to see marketing performance in real time allows agencies to make timely and well-informed decisions.
- Automating data processes frees up a lot of time spent on running weekly or monthly spreadsheet-based reports, allowing agencies to focus on more creative-driven tasks.
- Centralizing data into a secure source means agencies have solid data governance — a single source of information that can easily be accessed and referred to when needed.
By becoming data mature, agencies can better position themselves in the competitive marketing fields.
This includes being able to reduce risk and wasted ad spend, justifying optimizing campaigns to clients more effectively, and freeing up time to add more value to campaigns instead of spending it all on gathering and recording data.
Moving to a data-driven marketing approach shouldn’t be feared in light of increasingly sophisticated marketing tech.
With integrated marketing data platforms like Adverity, agencies can spend more time doing what they should do — being creative — and less time fussing over spreadsheets.
