"Parks and Recreation" star Adam Scott is the (bearded) face of a new festive campaign from leading electric grooming brand Philips Norelco.
The Royal Philips subsidiary's latest effort showcases the brand's Shaver S9000 Prestige while building upon its ongoing partnership with Scott, which first launched in April.
It also sees Scott giving a little shout-out to the reigning "King of Beards," Santa Claus himself.
Scott, the self-proclaimed holiday season's Number One Facial Hair Ambassador, shared a bit about the holidays in a press release, calling the season one of the best times of the year in his household.
"It can really vary year to year — and while my kids will make fun of me no matter what I do facial hair-wise, I'll count on Philips Norelco to craft this year's look and the memories that come with it," he concluded.
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Meanwhile, Philips Grooming and Beauty Marketing Director Rafael Viestel da Silva highlighted the brand's commitment to helping people look and feel their best, especially during this special time of the year.
As part of the campaign, Philips Norelco will give consumers a look at Scott's top picks at select retailers for the duration of the holiday season.
Through its multiple spots with Scott, Philips Norelco is establishing itself as a safe and reliable partner in male grooming.
This underscores the significance of having a subtle and understated brand voice that places the focus on the product's utility.
Looking Your Best for the Holidays
A simple 30-second spot opens with Scott, "the holiday season's number one facial hair ambassador," sitting in a dressing room, mirroring the setting of his previous campaign.
Speaking directly to the camera, he gives his props to Santa Claus, the "absolute King of Beards."
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He then holds up the Philips Norelco Shaver S9000 Prestige, praising the brand for "being there for our faces, now and forever."
The commercial ends with a shot of Philips Norelco's current flagship line of shavers as Scott wishes the audience a "happy holidays."
Last month, Philips Sonicare teamed up with actress and comedian Kate McKinnon for a set of hilarious spots starring the character, "Susan Toothbrush."
