Key Takeaways:
- Absolut will make a splash at Coachella with the "Absolut House of Cosmo," a bold, immersive experience inspired by its signature cocktail.
- Paris Hilton will bring her style to the activation, alongside cultural commentator Tefi Pessoa.
- The collaboration is set to extend beyond the festival with a limited-edition Absolut x Paris Hilton Cosmo Collection, available on ReserveBar.
As the Official Vodka Partner of Coachella, Absolut is heading into the desert with a cocktail experience brimming with the brand's "Born to Mix" energy.
Created in partnership with Paris Hilton's next-gen agency 11:11 Media, the campaign is a vibrant, festival-ready activation celebrating the iconic Absolut Cosmopolitan.
Leading the charge for the "Absolut House of Cosmo" is none other than Hilton herself, a longtime enthusiast and now Absolut's official Partner-in-Cosmo.
Coachella will be held on April 11 to 13 and 18 to 20 at the Empire Polo Club in Indio, California.
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In a press release, the socialite shared a bit about her love for the iconic music festival.
"Coachella has always been a special place for me — it's where music, art, and culture come together in the most inspiring way.
After nearly two decades of attending the festival, I'm so excited to team up with Absolut to create something unforgettable. Now let's sip Cosmos and sliv our best lives!"
Adding to the mix, Absolut has partnered with Tefi Pessoa, the internet's go-to pop culture commentator, to launch the Absolut House of Cosmo Textline.
Festival-goers can text 442-200-5576 for insider tips, festival hacks, and a little Coachella wisdom from Absolut and Pessoa herself.
Hilton, the original influencer, proves once again that her presence can elevate any product's status.
By forming on-point influencer partnerships, brands can tap into relevant markets to increase reach, awareness, and ultimately, sales.
The Cosmo Lifestyle Comes to Coachella
The Absolut House of Cosmo is designed for festival-goers looking to mix, sip, and celebrate in style. Highlights include:
- A curated cocktail menu featuring the Absolut Classic Cosmopolitan.
- The Sliving Room, a chic lounge space for connection and relaxation.
- Interactive self-expression stations to capture and share unforgettable moments.
- Surprise performances and exclusive experiences throughout both weekends.
According to Absolut Marketing VP Caroline Begley, Absolut Cosmo has long been a symbol of bold self-expression, making Coachella the perfect place to celebrate its legacy.
She emphasized that Hilton and Pessoa embody the brand’s creative spirit, adding that Absolut is excited to bring fans a festival experience inspired by its most iconic cocktail.
For those looking to keep the Coachella energy going, Absolut and Hilton are also launching the Absolut x Paris Hilton Cosmo Collection, available exclusively on ReserveBar.
The collection features the Ready-to-Serve Absolut Classic Cosmopolitan, making it easy to enjoy a bar-quality Cosmo at home, along with signature merch curated by Hilton.
Join Absolut at Coachella 2025 as it brings together festival-goers (21+), creators, and culture enthusiasts to celebrate self-expression, inclusivity, and unforgettable experiences.
In February, Hilton teamed up with Motorola to bring back the legendary Razr.
Meanwhile, Bombay Sapphire partied with internet icon and DJ Rebecca Black at an exclusive event in Miami last month.
