Paris Hilton is teaming up with Motorola once again for a stylish new take on the Razr+, nearly two decades after the original flip phone became a fashion must-have.
A new campaign introduces the Motorola Razr+ Paris Hilton Edition, a special release that blends nostalgia with modern innovation.
The limited-edition phone features a bold Paris Pink colorway, Hilton's autograph, and her signature phrase "That's Hot" engraved on the hinge.
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In a statement on the Motorola website, the original influencer highlighted her love for the phone:
"Everyone konws that the Razr and I go way back, 20 years to be exact. The Razr has and always will be my go-to accessory."
This marks her second major tech collaboration in recent years, following a line of metaverse-inspired digital wearables.
Major influencer partnerships such as the Motorola Razr+ Paris Hilton Edition can create a sense of exclusivity and nostalgia to entice fans.
By driving demand among both tech enthusiasts and fashion-forward consumers, companies can generate buzz, strengthen brand identity, and tap into new market segments.
This strategy not only boosts short-term sales but also fosters long-term brand loyalty by aligning products with cultural icons and trends that resonate across generations.
Pretty in Pink
A vibrant new Paris Pink finish sets this Razr+ apart, complemented by a vegan leather texture for a premium feel.
Hilton's autograph and famous catchphrase make it a true collector's item for fans of both the star and the classic phone.
The device also comes with a custom-designed vegan leather case and two interchangeable wrist straps — one in shimmering Pink Sparkle and another in Pink Vegan Leather — for extra versatility.
Paris' signature touch extends to the sound and visuals, with 10 exclusive ringtones and notification sounds, along with thirteen custom wallpapers reflecting her style.
The campaign even includes a fresh take on the classic "Hello Moto" jingle.
Each phone arrives in a keepsake box featuring a personalized message from the style icon, making the unboxing experience just as glamorous as the phone itself.
The Motorola Razr+ Paris Hilton Edition will be available in limited quantities exclusively on Motorola.com starting February 13, priced at $1,199.99.
Hilton maintains her influence by combining her signature glamor with a sense of authenticity, making her a trusted voice in fashion, beauty, and brand collaborations.
Just last week, Hilton starred in a Super Bowl ad for Frank's RedHot.
