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Key Takeaways:
- Louis Vuitton launches the final chapter of its Murakami collaboration with over 70 summer-ready pieces.
- Zendaya stars in the campaign, shot on the Mediterranean Riviera and styled by Law Roach.
- The collection combines heritage design with pop-arttouches to target younger luxury buyers.
Zendaya is back in full bloom for Louis Vuitton’s most colorful summer finale yet.
The French fashion house has unveiled Chapter Three of its “Louis Vuitton x Murakami” series, with House Ambassador Zendaya as the face of the final campaign.
Shot by photographers Inez van Lamsweerde and Vinoodh Matadin, the visuals were shot along the Mediterranean Riviera.
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More than 70 pieces make up the capsule, including bags, luggage, summer shoes, silk accessories, charms, and even a cherry-stamped bicycle.
All are covered in Takashi Murakami’s instantly recognizable smiling Cherries, which first appeared in his 2003 collaboration with the brand.
This updated version comes alive through 3D printing, serigraphy, and artisan-level finishes that bring dimension to the white and classic brown monogram canvases.
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Classic Louis Vuitton styles like the Speedy, Alma, and Side Trunk bags get cherry-fied with sculptural accents and metallic details.
The Capucines, for instance, now hides cherry-shaped zip pulls and dangling fruit charms.
In footwear, the Cherry 3D heel debuts on the raffia Cherie mule and denim Lily sandal.
The "Challengers" actress, styled by longtime collaborator Law Roach with hair by Ursula Stephen and makeup by Ernesto Casillas, appears in the campaign amid towering cherry props.
Her presence sets the tone for a collection meant to be fun, fresh, and anchored in bold personality.
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The actress previously fronted Louis Vuitton’s Resort 2025 campaign, making her a consistent figure in the house’s evolving luxury story.
It's not uncommon for celebrated global artists to be tapped by luxury giants, and it's often a way for brands to strengthen their brand awareness among younger audiences.
And with phenomenal celebrity partners like Zendaya, the outcome is almost always a guaranteed hit.
When Luxury Meets Whimsy
The spot kicks off with bouncing animated cherries replacing the "o's" in the Louis Vuitton logo.
Shown in a cherry-themed swimsuit and towering heels, Zendaya then lies down beside oversized props and Mediterranean vistas, interacting with the cherries in a fun way.
The campaign also acts as the final note in a journey that began with a revival of Murakami’s multicolored monogram earlier this year.
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By closing the video with a flourish of cherries and high-gloss prints, the house nods to two decades of creative history.
All while clearly looking ahead.
The “Louis Vuitton x Murakami” Chapter Three collection will be available globally on May 22.
In other luxury news, Johnnie Walker teamed up with renowned creative director Olivier Rousteing for a new whisky line inspired by couture.
From visual identity to runway-ready storytelling, these agencies define fashion brands:
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