Whisker Celebrates 25 Years with a 25-Year Old Cat and a $25K Giveaway

Some cats get treats. Miss Muffy got a nationwide campaign and a $25,000 giveaway in her honor.

Pet tech company Whisker, maker of the Litter-Robot, is marking its 25th anniversary by spotlighting another milestone: the 25th birthday of an elder furry friend. 

Miss Muffy is a tortoiseshell cat still going strong with a shiny coat, full set of teeth, and a loyal human by her side.

Born in 1999 and once small enough to fit in a shirt pocket, Miss Muffy has grown into a social media favorite, capturing the internet’s growing love for centenarian pets.

She's still active, still affectionate, and (perhaps not coincidentally) still using her own Litter-Robot.

We get to see it all unfold in a 30-second spot posted by Whisker, as well as several social efforts that see the elder cat out and about and enjoying her celebratory cake.

Overall, the spotlight on Miss Muffy is more than just a feel-good story, but also a way for Whisker to show what thoughtful care (and smart tech) can do.

A Pet Promo Built Around a Milestone

The hero spot starts off with an introduction to Miss Muffy, as she loiters around a studio where her (and Whisker's) birthday cake lies.

Viewers then see a montage of Miss Muffy throughout the years, as the narrator explains the campaign to the viewers.

Another short celebratory video brings Miss Muffy’s story to life, showing her lounging at home, enjoying backyard strolls, and of course, inspecting her trusty litter box.

With the rise of "petfluencers," Whisker’s approach is part heartwarming tribute, part smart pet collab.

As mentioned in the spots, the pet brand is launching an exciting $25,000 giveaway to mark both anniversaries.

Every purchase of a Whisker Robot, be it a Litter-Robot, Feeder-Robot, or any bundle, automatically counts as one entry until August 15.

To add to the fun, buyers also get $50 off bundles and access to 0% APR financing.

The promo is available through several affiliate platforms including Impact, Skimlinks, and Amazon’s Levanta, offering content creators and publishers an easy way to join the campaign.

Our Take: Can An Old Cat Sell New Pet Innovations?

What I like about this campaign is how it avoids over-engineering the message.

Whisker doesn’t just talk tech, it also talks memories.

Tying a product and an anniversary to a pet’s actual lifespan is a clever way to turn emotional storytelling into a subtle product endorsement.

And with the internet’s obsession with long-living pets, the brand timed it just right.

Recently, Cesar and BBDO launched a campaign that celebrated pet-owners that would do anything for their furry friends.