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Actor and entrepreneur Walton Goggles has recently unveiled his latest business venture — a kooky collection of eyewear that stays true to his eccentric personality.
Enter Goggins Goggles, a new line of eyewear that takes design inspiration from both ski goggles and sunglasses.
Goggins shared his reasons behind starting the brand, simply saying "nothing out there was doin' the job" for him.
By this, the "White Lotus" star meant that no current sunglasses brand has expressed both his inward and outward journey.
"If you're looking for a sexy pair of shades that move with you as you dance to the rhythm of life, well, Walton Goggins Goggle Glasses were made just for you," he added.
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The new Goggins Goggles were made with the help of the lens brand Revo, from which they sourced the materials.
Each pair boasts adjustable straps that give a "snug, wobble-free fit," which owners can also remove if they want to opt for a "sleek, on-the-go sunglasses look."
Retailing at $150, the first Goggins Goggles collection features five different colorways, including:
- Mama's Skillet
- Limoncello
- Blue
- Cumulonimbus
- La Tortuga
"I love to make bold choices, both with the characters I play but also with fashion. But as I searched for sunglasses, I could not find anything truly unique and versatile,” said the actor.
"I began the creative process of dreaming up what those perfect sunglasses would look like and discovered a passion for design and an excitement for starting a business. Walton Goggins Goggle Glasses is funny to say, but I’m totally serious about sharing this brand with the world," he added.
Celebrities often tap into their personal brand and loyal fan base to launch businesses that reflect their unique identity, ensuring instant recognition and credibility in competitive markets.
This approach not only diversifies their income streams but also allows them to connect with audiences in a more personal and enduring way.
Get Crazy with Goggins
To promote his new brand, Goggins launched a series of funny videos in a social-first campaign that sees the actor rocking the shades.
In the most recent ad, the "Fallout" star is seen in different settings and scenarios, repeatedly shouting "Walton Goggins Goggle Glasses."
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In another Instagram post, Goggins hits the gym in a montage of quirky workout videos, donning the goggles as he keeps up with his New Year's resolutions.
Other spots similarly play into the actor's unhinged personality, popping champagne bottles on a replica of his face wearing the Goggle Glasses to mark the New Year.
"Just some subtle foreshadowing," the post captioned.
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It's not uncommon for celebrities to dabble in business and create their own products.
For Goggins Goggles, the actor sets the brand apart from other competitors by leaning into his own quirkiness, capturing the hearts of fans and those seeking stylish eyewear.
Similarly, "Spider-Man" actor Tom Holland launched his own non-alcoholic drink brand, Bero, after his successful journey toward sobriety.
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