May 4 is National Orange Juice Day, and Tropicana is celebrating it by launching a new campaign that aims to help couples settle the age-old debate over pulp in orange juice.
Tropicana’s "Pulp Prenup," a limited-edition prenuptial agreement, allows soon-to-be-married partners to officially commit to their preferred pulp level before tying the knot.
The orange juice brand is targeting couples ahead of the busy summer wedding season, giving them the choice of joining #TeamPulp, #TeamSomePulp, or #TeamNoPulp.
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“‘Pulp Prenup’ is our brand's lighthearted way to lean into this ongoing cultural conversation while celebrating the debate and the fact that Tropicana Pure Premium is available in a variety of pulp selections,” Monica McGurk, CEO of Tropicana Brands Group's North America business unit, said in a press release.
“No matter your pulp preference, there's a Tropicana Pure Premium you'll love to say 'I do' to," she added.
The Need for a ‘Pulp Prenup’ Is Backed by Data
According to a survey commissioned by the juice brand, Americans are invested in the pulp-versus-no-pulp debate.
The study’s results include:
- 52% of respondents have a “strong preference” when it comes to the absence or presence of pulp in their OJ
- 26% say that talking about their pulp preference with their partner before marriage is important
- 19% say they wouldn't think about dating someone if they had a different OJ pulp preference
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Couples also have a chance to win some cash for their honeymoon and a lifetime supply of Tropicana Pure Premium with the pulp content of their choice.
The “Pulp Prenup” promo is available starting Saturday at TropicanaPulpPrenup.com until May 31.
