Trolli and Mountain Dew Team Up for a Sweet and Sour Innovation

Quick listen: Trolli and Mountain Dew’s sweet-and-sour mashup explained in under 2 minutes.

Mountain Dew just jumped into the candy aisle with Trolli for a crossover that blurs the line between drinks and snacks.

The newfound partnership introduces two limited-edition products: Trolli x Mountain Dew Sour Brite Crawlers and Mountain Dew Zero Sugar x Trolli Cherry Lemon.

Each product fuses the citrus punch Mountain Dew is known for, with the signature sour chewiness of Trolli candy, making it a certified treat for younger consumers looking for bold and adventurous flavors.

"Trolli stands for taking bold risks and creating unexpected flavor experiences, and pairing with Mountain Dew delivers on our consumers' love of daring to think differently," said Chad Womack, Brand Director at Trolli.

On the beverage side, PepsiCo Beverages U.S. also saw an opportunity.

"Mountain Dew is always innovating bold new flavors, making Trolli the ideal partner for a one-of-a-kind mashup," said Michael Smith, VP of Flavored CSD Marketing.

For the two brands, the collaboration is a test case: can two category leaders trade equity and generate relevance at the same time?

Flavors Hit Shelves Soon

The Trolli x Mountain Dew Sour Brite Crawlers has officially launched this month, available in 4.25oz, 6.3oz, and 12.3oz packs. Each bag includes Original Citrus, Citrus x Cherry, and Citrus x Blue Raspberry.

Meanwhile, Mountain Dew Zero Sugar x Trolli Cherry Lemon rolls out on August 25 exclusively at Walmart, before hitting shelves nationwide on September 8 in bottles and cans.

The new product drop will only run for a limited time, encouraging fans to stock up before it disappears.

To build momentum, both brands are pushing promotions across Instagram, TikTok, and other social media platforms where Gen Z spends their time.

Both Trolli and Mountain Dew have histories of chasing the unexpected.

Trolli has often leaned on neon colors and irreverent branding to win younger fans.

Meanwhile, Mountain Dew consistently experiments with limited-time flavors, having dropped the "Mango Rush" collab with Little Caesars earlier this year. 

Together, the co-branding taps into demand for products that feel both familiar and new, a formula that could keep audiences coming back for more.

"Great partnerships aren’t about slapping two logos on a product. It’s more about finding that perfect partner that shares your brand DNA," said said Gabriel Shaoolian, Founder and CEO of Digital Silk. 

"When brands align on tone, audience, and energy, collaborations can feel authentic rather than opportunistic — and that’s when they elevate both sides rather than dilute them."

Our Take: Do These Mashups Work?

I think this campaign shows how food and beverage brands can create real excitement, especially when the brands know how to effectively communicate with their target audience. 

Trolli and Mountain Dew are living legends in their respective F&B spaces.

And it was only natural for the two to work together and create something sweet, sour, and loads of fun for the Gen Z market.

With their ever-so-playful brand identities, it was no question that the limited-edition products would stick out. 

In other candy-related news, HI-CHEW recently teamed up with Fortnite to bring a unique in-game experience to the gaming platform's rich playerbase. 

When two strong brands team up, the strategy behind it determines the impact. These agencies design campaigns that actually resonate with the right crowd: