BEAR Snacks Unveils Brand Platform and Animated Film from The Or

BEAR Snacks just launched its new brand platform that seeks to establish itself as a 100% fruit snack within the children's healthy snacking category.

Made together with independent creative agency The Or, which is a part of Mother Family, "Wildly Irresistible" is marked by a 30-second hero spot that reintroduces the brand's adorable mascot. 

With stellar CGI animation and a new bear in the block, the spot aims to capture the hearts of both parents and their children, as well as amplify their fruit snack cravings.

The campaign marks the first project for the brand and agency ever since The Or was hailed as its agency of record earlier this year.

 

 

 

 

 

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The Or Creative Director Jacob Hellström shared his thoughts about the campaign and how it strengthens BEAR Fruit Snacks' position as a staple for both kids and grown-ups: 

Improving and relaunching a mascot is a great way for brands like BEAR Snacks to refine their brand identity.

By developing a character kids and grown-ups can love, the brand sets itself to be more recognized within the packaged goods category. 

A Race Against Time

Directed by Emmy-Award-winning director Anna Mantzaris and produced by Passion Pictures, the commercial kickstarts with a split-screen shot of the bear in his cozy cave and a girl who cracks open a pack of BEAR Snacks. 

The bear finds it hard to resist the smell of the 100% real fruit snack and leaves his cave to head to the girl. 

He takes the bus, crosses paths with two toddlers who direct him, and finally gets to the young kid. 

However, he's too late, and the girl takes a bite of her fruit roll. 

Upset, the bear lets out a growl, as the spot ends with a spotlight of the BEAR Fruit Rolls. 

Recently, Argos launched a new animated spot starring its popular mascot Trevor the Dinosaur.