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KFC is continuing the "Chicken Tenders Battle" in a hilarious new commercial launched on its YouTube page.
Titled "Disguise," the spot picks up from where the previous advert left off, with the protagonist celebrating their battle with a feast.
This time around, the fast-food giant's new advert seeks to tout the new KFC Festive Feast, which includes a mix of six original recipe tenders, six pieces of chicken, as well as two large sides and sauces.
Retailing for $25.99, the combo deal makes for a great bang-for-the-buck option to satisfy a big group's fried chicken cravings this holiday season.
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The latest efforts from the brand come as part of its ongoing campaign, which seeks to tout its chicken tenders as the best among the competition.
"We know consumers crave bold flavor and chicken tenders are a familiar favorite — that's why we're proudly proclaiming the deliciousness of our new tenders seasoned with our secret recipe of 11 herbs & spices. Nothing hits like the unmatched flavor of KFC's Original Recipe," KFC U.S. CMO Catherine Tan-Gillespie said at the time of the campaign's launch.
By doubling down on the comedic gimmick of its initial campaign, KFC lets its brand identity shine, letting consumers know the brand is equal parts good food and fun.
A Spy in Their Midst
The 30-second spot starts off with the protagonist delivering his victory speech, "Braveheart" style.
"Sons and daughters of Kentucky, tonight we celebrate your bravery in the Chicken Tenders Battle with this," he says as he directs everyone's attention to the KFC Festive Feast.
A man then interjects the conversation, telling everyone that there will be "spies" due to the tenders' 11 herbs and spices.
A suspicious man wearing a fake mustache then questions the man's warning, denying the presence of a spy, before grabbing a piece of the tenders to try it for himself.
"It's you," one person accuses him.
The man nervously shuts down the accusation before running out of the tent to meet his comrades, shouting "I got the 11 herbs and spices!"
The spot ends with a hero shot of the Festive Feast, with each inclusion on display.
Previously, McDonald's collaborated with Doodles to decorate its morning cups and celebrate early-morning coffee runs.
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