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Key Takeaways:
- Stonyfield Organic launched its new summer campaign “Explore Organically” encouraging families to embrace outdoor adventures.
- The brand partnered with the National Park Foundation and pledged a $300,000 donation to support conservation efforts.
- Limited-edition yogurt tubes now feature national park themes with collectible stickers and a sweepstakes trip giveaway.
Stonyfield Organic wants kids to put down their screens and pick up their sense of adventure.
This June, in celebration of Great Outdoors Month, the yogurt brand rolled out its “Explore Organically” campaign in collaboration with the National Park Foundation (NPF).
This partnership hopes to encourage families to experience the outdoors, all while reinforcing the brand’s long-standing commitment to the planet.
As part of the campaign, Stonyfield is donating $300,000 to NPF to support its efforts to protect and preserve America’s national parks.
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The National Park Foundation is the official nonprofit partner of the National Park Service and works to connect people (with a focus on young audiences) to the benefits and wonder of the outdoors.
“We know that kids and families thrive when they have access to nature — and so does the planet," Lisa Kinzel, Senior Brand Manager at Stonyfield Organic told DesignRush.
"That’s why Stonyfield Organic is proud to inspire them to ‘explore organically’ with the National Park Foundation.
This program is about creating more opportunities for families to connect with nature, all while helping protect it for the future."
"It’s a natural extension of what we’ve always believed: a healthy planet starts with healthy habits.”
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The collaboration builds on Stonyfield’s history of environmentally focused programs, such as its StonyFIELDS initiative that helped more than 40 cities remove harmful pesticides from parks and play spaces.
Beyond environmental programs, the latest efforts also follow a string of educational efforts that aim to promote healthy eating choices for children.
Last month, Stonyfield teamed up with YouTube educator Ms.Rachel for a series of videos where she brought light to the benefits of Stonyfield products, and participated in giveaway efforts.
Yogurt, Stickers, and a Park Getaway
Shoppers will start seeing the campaign at shelf level.
As part of the collab, Stonyfield Organic Kids’ tubes now come in limited-edition packaging inspired by three U.S. national parks.
Each box includes a QR code that allows customers to redeem free collectible stickers featuring the parks, available while supplies last.
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To take things further, the brand is launching a sweepstakes offering one lucky family a chance to win a national park trip for four.
For Stonyfield, the campaign is an opportunity to go beyond food and connect its products to outdoor discovery.
Overall, the efforts reinforce the brand’s values, upholding the belief that environmental protection and healthy living go hand in hand.
Our Take: Can a Yogurt Brand Help Kids Unplug?
Unlike most campaigns, “Explore Organically” isn't just a packaging refresh or a slap of a logo.
It’s a call to action that speaks to modern parenting and childhood.
To me, the campaign subtly reinforces what Stonyfield stands for through participation, not just messaging.
It’s not just what the brand says, but what it’s helping families do.
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