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  • Stanley Proves It Can Withstand Fire in a New Viral Video
1 min read

Stanley Proves It Can Withstand Fire in a New Viral Video

Branding
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Stanley Proves It Can Withstand Fire in a New Viral Video
Article by Roberto OrosaRoberto Orosa
Published Nov 30 2023
|
Updated May 01 2025

One TikTok user's viral moment has turned her woeful situation into a happy accident. 

On November 15, Danielle posted a video on TikTok where she rummaged through the remains of her burned-down vehicle. While everything turned to ashes and dust, her Stanley tumbler is seen intact, sitting on top of the cup holder right where she placed it.

"There's even ice in it," Danielle says in the video, as she shakes through her Stanley.

@danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound - Danielle

The viral video has since garnered over 88 million views and 8.7 million likes, with many impressed over the durability of the tumbler. 

Stanley Responds With A New Car

It was only a matter of time before the video caught the brand's attention, and Danielle was rightfully rewarded for sharing her unusual experience. 

In a delightful turn of events, the official Stanley TikTok account commented on Danielle's viral post, saying, "Just doin' our job. Shoot us a DM! You def need a new one." 

Stanley President Terrence Reilly also responded to the incident with a stitched video, expressing the company's interest in not only giving Danielle more Stanleys but also buying her a new car.

"We've never done this before, and we'll probably never do it again, but we'd love to replace your vehicle," he shared.

@stanleybrand #stitch with @Danielle ♬ original sound - Stanley 1913

Following Stanley's response to the incident, Danielle posted a series of follow-up videos to express her gratitude for the tumbler company and update TikTok users tuned-in to the developing story. 

"I feel blessed beyond belief," she shared, as TikTok users tune in to her updates — a win-win scenario for both Danielle and her favorite tumbler! 

👍👎💗🤯
Tags:
branding 
stanley 
Roberto Orosa
Roberto Orosa
B2B Reporter
Roberto Orosa has worked in a variety of industries, with four years of experience in copywriting and publishing. His fascination with tech, business, and all the latest trends led him to cover breaking B2B news for DesignRush.
Follow on: LinkedIn Send email: roberto.o@designrush.com

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