Stagwell Brand Performance Network (BxP), a division of global marketing network Stagwell Inc., has announced a strategic partnership with Ad Results Media (ARM), a leading independent audio media agency.
The collaboration aims to provide Stagwell’s clients with cutting-edge marketing capabilities, harnessing ARM's expertise in podcasts, streaming, and radio to capitalize on the booming audio creator economy.
The partnership enhances Stagwell's agencies, including Assembly, Goodstuff, and Forsman & Bodenfors, by integrating ARM's advanced audio intelligence, specialized services, and a robust network of creator partnerships.
Together, they will offer end-to-end solutions spanning podcasts, live experiences, and social media extensions.
In a press release, ARM CEO Jordan Fox elaborated on the partnership with Stagwell:
“Stagwell is a powerhouse in building agile partnerships and specialized solutions that take brands into the next frontiers of marketing innovation, and together we are elevating audio as a potent vehicle of business and cultural impact.”
ARM’s expertise in the audio domain has driven successful campaigns for brands like Molson Coors, BetterHelp, and ZipRecruiter, showing measurable results.
As more people tune in to podcasts and streaming, audio has become a key way for brands to connect with younger audiences and create real, lasting engagement.
Redefining the Future of Audio Marketing
Jon Schaaf, global chief investment officer at BxP, shared the numbers that make up audio consumption — 25% of ad-supported media time using only 8% of advertiser budgets.
“This industry-first collaboration will help us challenge legacy investment models, educate marketers, and elevate the untapped power of audio in the consumer journey.”
According to Edison Research, 135 million people listen to podcasts monthly, with Gen Z and Millennials increasingly engaging with audio content over streaming TV.
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Stagwell and ARM’s partnership marks a significant milestone in Stagwell’s mission to deliver agile, tech-driven marketing solutions.
As audio consumption continues to grow, this collaboration positions both companies to lead the sector’s evolution.
Brands that want to stay ahead of the curve should focus more attention on audio, as it offers a unique way to connect with consumers.
Last year, IMAGINE launched “The Sound Of” series, a new project that explores the intersection of sound and brand identity.
