Key Takeaways:
- SodaStream launches a hands-on Earth Day initiative to reduce plastic at home, creating deeper connections with eco-conscious audiences.
- The campaign gifts select participants a free kit and in-home help, using experiential marketing to boost brand advocacy.
- Creative agencies are increasingly designing brand experiences, not just ads, highlighting the importance of immersive, multi-sensory engagement in building customer relationships.
Most people want to live more sustainably, but many don’t know where to start.
SodaStream is stepping in to fix that, just in time for Earth Day.
The sparkling water brand launched its "Sustainability Concierge," a new service offering in-home plastic-free makeovers.
The initiative replaces single-use plastics with more eco-friendly alternatives.
A select group of participants will receive a free SodaStream sparkling water maker, reusable bottles, and flavor packs.
And everything will be delivered and set up by the brand’s concierge to help jumpstart a greener lifestyle.
“The SodaStream Sustainability Concierge is more than a service — it’s a strategic move to make sustainable choices easier and more accessible,” Can Sanay, chief business officer for North America at SodaStream, told DesignRush.
“We’re removing barriers in the consumer journey and turning eco-conscious behavior into an everyday habit.
This campaign is about making refillable the default and reinforcing our brand’s commitment to real impact — one bottle at a time.”
The concierge doesn’t stop at just dropping off a machine.
From organizing your fridge and countertop setup to refreshing your gym bag, the service aims to show how sustainability can fit into your everyday life.
The campaign responds to a pressing insight: 57% of Americans say it feels “near impossible” to live guilt-free at home.
By meeting consumers where they are — literally — SodaStream is taking this pressure off and making sustainability feel doable.
Design plays a key role in driving behavior change.
Brands like SodaStream are proving that good product design isn’t just about aesthetics, but about making sustainable choices easy, intuitive, and accessible.
SodaStream Rewards Your Eco Efforts
To join, participants must share three eco-conscious changes they’ve made at home.
In return, they’ll be considered for a free SodaStream kit and Sustainability Concierge service.
Each setup includes a countertop sparkling water machine, a flavor selection to personalize drinks, and reusable bottles to replace single-use plastics — even when on the go.
It’s one more way the brand is living out its commitment to reduce plastic waste.
As SodaStream puts it: Sustainability doesn’t have to be complicated. It can start with just one refillable bottle.
Providing a practical tool and real support enables the brand to create a memorable experience that encourages long-term engagement.
This personalized approach deepens customer trust and transforms participants into passionate advocates who share their positive experiences with others.
Previously, Chipotle debuted a sustainable farming ad in Roblox together with global artist Halsey.
